Brand Tone

Friendly, Nostalgic, and Joyful.

Brand Values

• •Connection
• •Joy & Sweetness
• •Quality & Tradition
• •Accessibility

Best Practices

• •Lead with Emotion, Support with Product: Always start by evoking a feeling nostalgia, joy, comfort. Then, introduce the product as the vehicle for that emotion. Instead of "Buy our candy," say "Unwrap a memory."
• •Use "You" and "Your": Address the customer directly to create a personal and friendly connection. Phrases like "Your favorite treat" or "What do you remember?" make the conversation feel two-sided.
• •Ask Engaging Questions: Encourage interaction on social media by asking questions that prompt comments and sharing. Focus on memories, favorites, and experiences related to the products.
• •Embrace the "Taste of Home" Angle: Consistently use language that reinforces the brand's role as a cultural connector. Words like "home," "tradition," "memories," and "heritage" are powerful tools for this audience.
• •Keep it Simple and Sweet: The copy should reflect the product. It should be easy to read, positive, and straightforward. Avoid overly corporate or complicated language. The tone should feel as happy and delightful as the candy itself.

Social Perception

The public perceives Arcor At Home as a welcomed and beloved provider of nostalgic goods, seen as a source of comfort for the Latin American diaspora in the U.S., a reliable and trusted brand, and a gateway to discovering new international candies and treats.

Copy Examples

• •Your Childhood Favorites, Delivered. Remember the candy that always filled your pockets? That sweet taste of home is just a click away. Get your favorite Arcor treats delivered right to your door and unwrap a little piece of happiness.
• •That Bon o Bon feeling. ❤️ Some things never change, and the joy of the first bite is one of them. What memory does it bring back for you? Share with us below! #ArcorAtHome #BonOBon #SweetMemories
• •Stock Up on Sweetness! Your pantry is calling for a restock of joy. Get 15% off all Mogul gummies this week and make every day a little sweeter.
• •POV: You finally found all your favorite candies from back home in the USA. The best kind of mail day! 😍 Which one would you open first? #ArcorUSA #Unboxing #CandyHaul #TasteOfHome
• •A Sweet Surprise is Waiting for You! Hi [Customer Name], we noticed you haven't treated yourself in a while. Why not bring a little extra sweetness home? From creamy Bon o Bon to chewy Mogul gummies, your next favorite moment is waiting to be unwrapped.