Brand Tone

Elegant & Sophisticated, Empowering & Confident, Modern & Unique, Conscious & Ethical

Brand Values

• •Quality & Timelessness
• •Empowerment & Femininity
• •Sustainability & Ethical Practices
• •Individuality & Uniqueness
• •Australian Made

Best Practices

• •Emphasize "Elegant Empowerment": Use language that is both sophisticated and uplifting. Words like "empower," "celebrate," "confidence," "radiance," "timeless," "cherished," and "sophisticated" should be recurrent.
• •Highlight Australian Craftsmanship & Ethical Values: Consistently weave in phrases like "Australian made," "ethically crafted," "sustainably sourced (where applicable)," and "consciously designed" to reinforce these core values.
• •Focus on Timelessness with a Modern Twist: Speak to the lasting quality and classic inspiration of the designs, while also highlighting their unique, contemporary edge and individuality.
• •Evoke Emotion and Storytelling: Connect the garments to the creation of memories and significant life moments, appealing to the customer's desire for pieces that are more than just clothing.
• •Maintain Visual & Verbal Cohesion: Ensure that the language used in all communications (website, social media, ads) aligns with the elegant, modern, and empowering visual aesthetic of the brand. The voice should feel authentic to the imagery presented.

Social Perception

Desirable & Aspirational, Fashion-Forward & On-Trend, Flattering & High Quality, Ethically Minded (to an extent), Associated with Influencers

Copy Examples

• •Headline: ARCINA ORI: Weave Your Story. Timeless Silhouettes, Modern Muse. Body: Discover pieces designed to be cherished. Australian-made, ethically crafted, and inspired by you. Evoke beauty, empower your spirit.
• •Headline: More Than A Dress. It's A Memory in the Making. Body: Each ARCINA ORI creation is a testament to moments that matter. Vintage allure, reimagined for today's confident woman. Wear your individuality.
• •Headline: Consciously Crafted. Uniquely You. Body: Experience the art of Australian design. At ARCINA ORI, sustainability meets sophistication in every stitch. Define your style, ethically.
• •Headline: Dare to be ARCINA ORI. Body: Unleash your inner radiance with our collection of empowering silhouettes. Designed in Sydney, for the woman who writes her own rules.
• •Headline: The Essence of Modern Elegance. Body: ARCINA ORI blends timeless design with a contemporary edge. Find your signature piece and make every occasion unforgettable. Australian made, globally admired.