Brand Tone

Premium & Sophisticated, Authentic & Traditional, Passionate & Enthusiastic, Experiential & Evocative, Expert & Authoritative

Brand Values

• •Quality
• •Authenticity
• •Passion
• •Excellence
• •Integrity
• •Experience
• •Heritage & Tradition

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to taste, smell, sight, and texture to evoke the richness of Spanish cuisine and transport the audience (e.g., "deep crimson decorated with streaks of pearly white fat," "sweet meets nutty").
• •Tell the Story: Share the heritage behind the products, the tradition of Spanish gastronomy, and the journey of the ingredients from Spain to Canada. This reinforces authenticity and passion.
• •Highlight Expertise and Exclusivity: Consistently mention the quality of the products, the craftsmanship involved (like Master Ham Carving), and the unique items available, such as Cinco Jotas ham or the Antonio Romero brand.
• •Maintain a Passionate and Inviting Voice: Let the love for Spanish food and culture shine through in all communications. Use enthusiastic and welcoming language that encourages customers to explore and experience.
• •Be Consistent Across All Channels: Ensure the premium, authentic, passionate, and experiential tone is reflected uniformly across the website, social media posts, event descriptions, email marketing, and in-store interactions.

Social Perception

Leading source for authentic, high-quality Spanish gourmet products in Canada, genuine taste of Spain and an exceptional culinary experience, associated with exclusivity and premium offerings, trusted by chefs and food lovers, Antonio Romero's expertise as a Master Ham Carver adds significant credibility, physical store and Jamonería in Richmond are considered a "hidden gem", events are viewed as vibrant, immersive, and high-quality culinary journeys.

Copy Examples

• •Headline: Taste the Soul of Spain. Experience ARC Iberico Imports. Body: More than just food, it's a journey. From the sun-drenched meadows of Spain to your table, ARC Iberico Imports brings you the authentic flavours and passionate traditions of Iberian gastronomy. Discover the legendary Jamón Ibérico, exquisite conservas, and artisan cheeses, each hand-selected for an unforgettable experience.
• •Headline: The Art of Jamón Ibérico. Curated by Masters, Savoured by You. Body: Witness the legacy of Spain's national treasure. Our Master Carver, Antonio Romero, personally selects and presents the finest acorn-fed Ibérico ham, aged to perfection. Each slice tells a story of heritage and unparalleled quality. Indulge in the melt-in-your-mouth magic.
• •Headline: An Evening in Spain Awaits. Join Our Next Culinary Event! Body: Let us transport you. Immerse yourself in a vibrant fiesta of flavours, with live ham carving, authentic tapas, and the finest Spanish wines. ARC Iberico Imports events are a celebration of Spanish culture and a feast for the senses. Secure your passage to an unforgettable night.
• •Headline: Antonio Romero Productos Españoles: A Legacy of Flavour. Body: Born from a passion to share the true essence of Spanish cuisine, our exclusive brand, Antonio Romero Productos Españoles, offers meticulously curated delicacies. From prized Ibérico ham to gourmet essentials, each product reflects our commitment to quality and tradition. Taste the difference passion makes.
• •Headline: Bring Spain Home. Shop ARC Iberico Imports Online. Body: Craving authentic Spanish flavours? Explore our online store for Canada's premier selection of Ibérico ham, charcuterie, artisan cheeses, and gourmet seafood conservas. Delivered directly to your door, it's never been easier to create your own Spanish feast.