Brand Tone

Professional, Innovative, Ethical, and Authoritative

Brand Values

• •Sustainability
• •Innovation
• •Social Responsibility
• •Transparency

Best Practices

• •Lead with Data and Technology: Always ground claims in specific, quantifiable achievements (e.g., "70% water reduction") and name the proprietary technologies (e.g., "CuPlus®," "Magnif-ECO®"). This reinforces the innovative and professional tone.
• •Use Authoritative and Formal Language: Avoid casual slang, overly emotional appeals, or humor. Maintain a tone of expertise and seriousness that reflects the brand's B2B focus and technical proficiency.
• •Emphasize "We" and Collective Action: Use "we" to describe the company's actions and invite partners to join the mission. Phrases like "engaging our stakeholders in cooperative action" foster a sense of shared purpose and responsibility.
• •Highlight Certifications and Partnerships: Consistently mention third-party validations like B Corp, Bluesign, and GRS certifications. This builds credibility and aligns the brand with globally recognized standards of excellence and ethics.
• •Focus on Mission and Vision: Frame product benefits within the larger context of the brand's mission to "create a better future". Every piece of copy should connect back to the core values of sustainability, innovation, and social responsibility.

Social Perception

Respected Industry Leader, Innovator, and Legitimate Sustainable Partner

Copy Examples

• •Headline: Engineering the Future of Fabric. Sustainably. Body: At ARCH Textiles, we don't just make fabrics; we innovate solutions. Our Magnif-Eco® fibers, crafted from 100% post-consumer plastic, are a testament to our commitment to cutting-edge technology and environmental responsibility. Choose a partner dedicated to a better future.
• •Headline: Performance You Can Trust. Transparency You Can See. Body: We believe in accountability. That's why our supply chain is an open book, and our sustainability claims are verified by leading third-party certifiers like Bluesign, Oeko-Tex, and GRS. With ARCH Textiles, you're choosing proven quality and unwavering integrity.
• •Headline: Less Water, Less Energy, More Impact. Body: Our SavMor® Colored Yarn technology reduces water consumption by 70% and gas by 40%. This isn't just an improvement; it's a revolution in textile manufacturing. Partner with us to minimize your environmental footprint without compromising on quality.
• •Headline: The Science of Sustainable Textiles. Body: From yarn construction to knitting, our process is driven by strategic investments in environmentally sound engineering. We create high-performance fabrics designed for a circular economy. Discover the ARCH difference.
• •Headline: Certified for a Better World. Body: As a certified B Corporation, our commitment to social and environmental excellence is part of our DNA. We provide safe working conditions, empower our communities, and lead the charge in sustainable innovation. Build your brand with fabrics that make a difference.