Brand Tone

Knowledgeable & Passionate, Professional & Trustworthy, Helpful & Approachable, Refined & Appreciative of Heritage

Brand Values

• •Quality Craftsmanship
• •Authenticity & Heritage Preservation
• •Customer Satisfaction
• •Expertise & Specialization
• •Integrity

Best Practices

• •Emphasize Expertise and Passion: Always write from a place of deep knowledge and genuine appreciation for period hardware. Use descriptive language that highlights the craftsmanship, history, and unique qualities of the items.
• •Maintain a Professional yet Approachable Voice: While demonstrating expertise, ensure the language is clear, welcoming, and helpful. Avoid overly technical jargon unless explained. Reflect the helpfulness noted in customer testimonials.
• •Highlight Authenticity and Quality: Consistently reinforce the value of genuine antiques and high-quality reproductions. Detail the restoration process where appropriate to showcase care and expertise.
• •Be Customer-Centric: Frame descriptions and communications around how the products benefit the customer – e.g., "add timeless elegance to your home," "the perfect finishing touch for your restoration project."
• •Use Consistent Terminology and Visuals: Ensure that product names, descriptions of periods (e.g., "Victorian," "Edwardian"), and the overall aesthetic of any accompanying imagery align across all platforms to reinforce brand identity and trustworthiness.

Social Perception

A Go-To Source for Period Hardware, Reliable and Reputable, Passionate Experts, Providers of Unique and Beautiful Items

Copy Examples

• •Instagram Post (Showcasing a restored Victorian door knocker): From a bygone era of detailed craftsmanship, this original Victorian door knocker has been lovingly restored in our workshop. Each intricate detail tells a story, ready to welcome guests to your period home with timeless elegance. Discover the journey of its restoration and more unique finds on our website. #VictorianHome #AntiqueHardware #RestorationStory #ArchitecturalDecor #PeriodFeatures
• •Website Product Description (For an Edwardian lever handle): Embrace the refined charm of the Edwardian era with these meticulously sourced and restored lever handles. Crafted from solid brass and polished to reflect their original splendor, they offer both robust functionality and an authentic touch for your restoration project. Our team is always here to advise on suitability and fitting. Explore the full Edwardian collection today. #EdwardianDesign #AntiqueDoorFurniture #HomeRestoration #SolidBrass #TimelessElegance
• •Facebook Ad (Targeting homeowners undertaking renovations): Restoring a period property? Finding authentic door furniture that complements its unique character can be a challenge. At Architectural Decor, we specialize in expertly restored antique and high-quality reproduction hardware from the Victorian, Edwardian, and later periods. Let our family business help you find the perfect finishing touches. Visit our website or contact us for specialist advice. #PeriodRenovation #HeritageHome #AntiqueDecor #DoorHardware #FamilyBusiness
• •Blog Post Snippet (Introducing an article on identifying period styles): Distinguishing between Georgian, Victorian, and Edwardian door furniture can be a delightful detective game. Each period boasts unique design motifs and manufacturing techniques. In our latest blog post, we delve into the tell-tale signs that help you identify these beautiful pieces, empowering you to choose authentically for your home. Read more to become your own hardware historian! #AntiqueKnowledge #PeriodStyles #HomeHistory #ArchitecturalDetails #LearnWithUs
• •Email Newsletter Feature (Highlighting new arrivals): This month, we've unearthed some truly exceptional pieces, including a rare set of Art Nouveau finger plates and a robust Georgian rim lock, now fully restored and ready for their next chapter. At Architectural Decor, we believe every detail counts in preserving the soul of your home. Explore our latest antique arrivals and find the heritage piece you've been searching for. Our dedicated team is on hand if you have any questions. #NewArrivals #AntiqueFinds #HomeHeritage #RestoredAntiques #UniqueDecor