Tono de Marca

Aspirational, elegant, sophisticated, elevated, and confident, positioning the brand as a trusted partner in home styling for a discerning customer.

Valores de Marca

• •Elegance and Style
• •Quality Curation
• •Lifestyle Enhancement
• •Identity and Self-Expression
• •Value over Clutter

Mejores Prácticas

• •Develop a Voice & Tone Guide: Document the core attributes of the ARCHIHOME voice: Aspirational, Elegant, Evocative, Confident. Provide examples of words to use (e.g., curate, elevate, essence, timeless, signature) and words to avoid (e.g., cheap, deal, sale, stuff) to ensure consistency.
• •Focus on "Why," Not Just "What": Describe the experience and benefit a product brings, connecting it to core values of lifestyle enhancement and self-expression rather than just features.
• •Maintain a Consistent Narrative of Curation: Reinforce the idea that ARCHIHOME is an expert curator using phrases like "Selected for you," "From our curated collection," and "Featuring the best in global design."
• •Adapt Tone Subtly Across Platforms: While maintaining an elegant core tone, allow for slight variations (e.g., engaging Instagram captions, descriptive website copy, personal email copy) without compromising sophistication.
• •Use Elevated and Sensory Language: Employ a rich vocabulary that appeals to the senses and emotions (e.g., luminous, tactile, fragrant, serene, bold) to create vivid pictures and support premium positioning.

Percepción Social

Due to limited public reviews, social perception is primarily controlled by the brand's curated online presence. It is perceived as a high-end, exclusive, premium, trustworthy, and style-conscious source for home décor in Qatar, ideal for unique gifts and statement pieces.

Ejemplos de Copy

• •Shape your space. Our new collection of vases from Pols Potten isn't just for holding flowers—it's about introducing sculpture, color, and character into your home. Discover pieces that tell a story. Link in bio to explore the collection. #ArchiHomeQA #QatarLiving #DohaDecor #LuxuryHome
• •Headline: The Art of Living, Redefined. Sub-headline: Curated décor and lifestyle essentials for the discerning home. Shop Now.
• •Subject: An Invitation to Elevate Your Everyday. Body Intro: "Dear [Customer Name], a home is a feeling, not just a place. This week, discover our curated selection of home fragrances from Agraria San Francisco and transform your space into a sanctuary..."
• •More than a bowl, it's a centerpiece of conversation. Crafted by Philippi with fluid lines and a reflective finish, this piece embodies minimalist elegance. Whether holding fresh fruit on your kitchen island or standing alone on a console table, it adds a touch of sophisticated design that is both timeless and modern. An investment in style, an object of value.
• •Headline: Your Home is Your Canvas. Text: "Are you searching for décor that truly reflects your identity? At ARCHIHOME, we curate world-renowned design brands to bring you pieces that add value, not clutter. From statement lighting to subtle accessories, find the elements that complete your vision. Discover Qatar's premier online destination for luxury home styling. [Shop Now]"