Brand Tone

Humorous & Witty, Quirky & Eccentric, Irreverent & Playful, Nostalgic, Enthusiastic & Passionate (about weirdness)

Brand Values

• •Creativity & Originality
• •Fun & Joy
• •Embracing the Absurd
• •Individuality & Self-Expression
• •Quality (in silliness)
• •Surprise & Delight

Best Practices

• •Embrace the Absurd: Always look for the humorous, unexpected, or slightly bizarre angle in every piece of copy. Don't be afraid to be silly.
• •Use Playful and Witty Language: Incorporate puns, clever wordplay, and a generally lighthearted vocabulary. Keep sentences relatively simple and direct, but with a humorous twist.
• •Highlight the "Why": Focus on the joy, laughter, or surprise a product brings, rather than just its features. Archie McPhee sells "unnecessary necessities" that make life more fun.
• •Be Enthusiastic (About Weirdness): Let genuine passion for the quirky and unconventional shine through. The copy should feel like it's written by someone who truly loves these strange items.
• •Know Your Audience (Fellow Weirdos): Write as if you're talking to a friend who shares your offbeat sense of humor. Create an "in-joke" feeling that makes customers feel part of a special, fun-loving community.

Social Perception

Beloved & Iconic (especially in Seattle), Purveyor of Fun & Weirdness, Nostalgic Favorite, Entertaining & Amusing, A Place for "Weirdos" (in an affectionate sense)

Copy Examples

• •Product: Yodelling Pickle - Tired of silent, boring pickles? Us too. Unleash the mountain-top serenade trapped within this unassuming gherkin. Perfect for surprising roommates, confusing pets, or just making your Tuesday 200% more Bavarian. Warning: May cause uncontrollable giggling and an inexplicable craving for sauerkraut.
• •General Brand Ad (Social Media): Your life is probably too normal. Let's fix that. Archie McPhee: Supplying unnecessary necessities and questionable decisions since 1983. What weird thing will you discover today? #ArchieMcPhee #EmbraceTheWeird #NoveltyGifts
• •Product: Bacon Scented Air Freshener - Make your car smell like the breakfast of champions (or just confuse your passengers). Our Bacon Air Freshener: because why should your nostrils miss out on all the fun? It's not just an air freshener, it's a statement. A delicious, crispy statement.
• •Website 'About Us' Snippet: For over 40 years, we've been the masterminds behind the rubber chickens in your attic and the Handerpants on your… well, hands. Archie McPhee is where the wonderfully weird comes to life. We believe life's too short for boring stuff. Come be weird with us!
• •Holiday Promotion: Stuff those stockings with things they'll *actually* talk about (and possibly question your sanity over). From tiny hands for your fingers to squirrels in underpants, give the gift of 'What on earth is this?!' this holiday season. Shop Archie McPhee for gifts that are unforgettably odd.