Brand Tone

Community-focused, Welcoming, Inspirational, Transformative, Respectful, Traditional, Passionate, Knowledgeable, Supportive, and Nurturing

Brand Values

• •Community
• •Wellbeing (Holistic)
• •Tradition & Culture
• •Education & Character Building
• •Inclusivity & Welcome
• •Connection
• •Service & Impact
• •Respect

Best Practices

• •Emphasize "Community" and "Connection": Always weave in words and phrases that highlight the welcoming, supportive, and family-like atmosphere. Use terms like "join our family," "brothers and sisters of the bow," "connect with," "together."
• •Focus on Transformation and Wellbeing: Frame the benefits of archery and horsemanship not just as physical skills but as tools for mental, spiritual, and character growth. Use words like "transform," "discover," "grow," "wellbeing," "peace," "focus."
• •Maintain a Respectful and Inclusive Voice: Ensure language is welcoming to all, regardless of background or experience. Reflect the organization's inclusive nature.
• •Highlight Tradition with Purpose: When mentioning traditional Ottoman archery or Islamic heritage, explain its relevance to modern life, character development, and wellbeing, making it accessible and meaningful.
• •Be Authentic and Passionate: Let the genuine enthusiasm for archery, horsemanship, and community shine through in the writing. Use storytelling and testimonials where appropriate to convey passion.

Social Perception

Positive and Life-Changing, Authentic and Unique, Welcoming and Inclusive Community, More Than a Club, Passionate and Dedicated Leadership

Copy Examples

• •Headline: Find Your Strength. Discover Your Community. Body: At Archery Ascension, we're more than just an archery club. We're a family dedicated to reviving ancient traditions, fostering wellbeing, and helping you connect with your inner warrior. Join us and experience the transformative power of the bow. #ArcheryAscension #Community #Wellbeing #TraditionalArchery
• •Headline: More Than a Hobby, It's a Journey. Body: Uncover the discipline, focus, and peace that comes from traditional Ottoman archery and horsemanship. Our expert instructors and supportive community are here to guide you every step of the way. Transform your mind, body, and spirit. Visit archeryascension.com.au. #CharacterBuilding #OttomanArchery #Horsemanship #MelbourneEvents
• •Headline: Where Tradition Meets Today. Body: Step into a world where ancient arts build modern strength. Archery Ascension offers a unique path to personal growth through the time-honored practices of archery and horsemanship. Become part of a welcoming community dedicated to uplifting one another. Learn more and join our family. #RevivingTradition #MelbourneCommunity #FamilyActivity
• •Headline: The Arrow Flies, The Spirit Soars. Body: Experience the profound connection between archery, nature, and self-discovery. At Archery Ascension, we cultivate an environment of support, learning, and shared passion. Whether you're a seasoned archer or new to the path, you'll find your place here. #SpiritualArchery #Mindfulness #CommunitySupport #ArcheryLife
• •Headline: Building More Than Skills – Building Madinahs. Body: Our vision is to create places of wellbeing and education. Through the Shepherd-Warrior-Community Worker model, we guide individuals in developing self-mastery, nurturing connections, and uplifting our community. Join Archery Ascension and be part of something truly impactful. #CommunityImpact #WellbeingJourney #TraditionalArts #JoinUs