Brand Tone

Aspirational, tech-focused, confident, precise, modern, and enthusiastic, using emojis to enhance relatability within the gaming community.

Brand Values

• •Performance and Precision: Providing gamers with tools for a competitive edge through features like pinpoint accuracy and seamless gameplay.
• •Style and Aesthetics: Emphasizing the visual appeal of products with customizable RGB lighting, sleek designs, and multiple color options.
• •Innovation and Technology: Positioning itself at the forefront of gaming tech with features like wireless freedom, programmable buttons, and ultra-lightweight designs.
• •Versatility: Offering products suitable for a range of uses beyond gaming, including work and everyday tasks.

Best Practices

• •Lead with Performance, Follow with Style: Always highlight how the product improves gameplay (precision, speed, control) before introducing aesthetic benefits (RGB, design, color options).
• •Use Gamer-Centric Language: Incorporate terms and concepts familiar to the target audience (e.g., "K/D ratio," "grind," "noobs," "APM") to show understanding of gaming culture.
• •Focus on the "Why": Explain the benefits of features, translating technical specifications (e.g., "12,000 DPI") into tangible advantages for the player (e.g., "Customize sensitivity for pinpoint accuracy").
• •Maintain an Aspirational Yet Accessible Tone: Encourage gamers on their improvement journey with Arcane Click as a trusted partner, avoiding overly elitist or simplistic language.
• •Be Visually Descriptive: Use evocative language (e.g., "luminous," "hollow," "sleek") to describe product aesthetics, complementing visuals and appealing to the desire for an impressive setup.

Social Perception

Arcane Click is perceived as an emerging, budget-friendly brand in gaming accessories. Customers are drawn to its modern design and competitive pricing, seeing it as a way to achieve a high-end setup 'look' without the premium cost. There's a perceived trade-off between aesthetics and top-tier performance for some items, and the brand name's association with the Netflix series 'Arcane' could lead to initial confusion while also offering opportunities to tap into a similar tech-fantasy aesthetic.

Copy Examples

• •Your APM is high. Your gear should keep up. Lag, drag, and dropped inputs are for noobs. Arcane Click peripherals are engineered for split-second response times and flawless tracking. It’s not just an upgrade; it’s your new competitive edge. Unleash your true potential.
• •Style meets substance. Precision meets power. Your gaming station is your command center. It deserves more than generic gear. Our RGB-backlit keyboards and ultra-lightweight mice deliver both the aesthetic you crave and the performance you need to dominate. Elevate your setup. Elevate your game.
• •That "add to cart" feeling, now for your K/D ratio. Get ready for the ultimate unboxing. Arcane Click delivers high-performance gaming accessories designed to make every click, every move, and every victory feel more satisfying. Free shipping on all new collections.
• •Built for the grind. Designed for the win. Long gaming sessions demand comfort and durability. Our ergonomic mice and keyboards are built to withstand the most intense raids and marathon matches, ensuring you stay at the top of your game from start to finish.
• •Precision is no longer a luxury. It's the standard. We believe every gamer deserves pro-level gear. That’s why we pack our accessories with features like adjustable DPI, programmable buttons, and seamless wireless connectivity, all at a price that makes sense. It's time to level the playing field.