Brand Tone

Inspirational, Ethical, Inclusive, Quality-Focused, Passionate, Community-Oriented

Brand Values

• •Quality & Durability
• •Ethical Production
• •Inclusivity
• •Inspiration & Empowerment
• •Authenticity
• •Faith/Spirituality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Inspirational, Ethical, Inclusive, Quality-Focused, Passionate, Community-Oriented) with examples of 'do's and don'ts' for language, specific keywords (e.g., 'potential,' 'ethically made,' 'inclusive,' 'endure,' 'inspire'), and imagery.
• •Emphasize Core Values: Consistently weave in the brand's core values (Quality, Ethical Production, Inclusivity, Inspiration, Authenticity) into product descriptions, social media content, and 'About Us' narratives. For example, when describing a product, mention its durability and the ethical considerations in its creation.
• •Storytelling: Continue to share the brand's origin story, the founders' journey, and the inspiration behind Arcane Activewear. This makes the brand more relatable and reinforces its authenticity and passion.
• •Focus on 'You' (The Customer): While sharing the brand's story, always bring the focus back to the customer and their journey. Use language that empowers them, speaks to their aspirations, and shows how Arcane Activewear supports their goals (e.g., 'We believe in you and your capabilities and we are honored to be a part of your journey').
• •Consistent Visuals and Language Across Platforms: Ensure that the tone conveyed in website copy is mirrored in social media captions, email marketing, and any ambassador communications. Visuals should also align with the message of inclusivity and empowerment. Maintain transparency, especially regarding aspects like their Bali-based operations and potential customer service response times.

Social Perception

Ethical, inclusive, and a provider of high-quality, durable activewear.

Copy Examples

• •Headline: Unleash Your Potential. Wear Arcane. Body: More than just activewear, it's a commitment to your journey. Ethically crafted for every body, our gear is built to inspire and endure, every rep, every run, every day. Discover the strength within. Call to Action: Shop Inspired Collections
• •Social Media Post (Image: Diverse group of people in Arcane Activewear): Text: Strength. Style. Inclusivity. At Arcane Activewear, we believe everyone deserves to feel powerful and comfortable on their fitness journey. Our ethically-made activewear is designed for all shapes, all sizes, all ambitions. Join a community that celebrates you. #ArcaneActivewear #EthicallyMade #InclusivityInMotion #GymWearForAll #FindYourStrength Call to Action: Tap to Shop | Link in Bio
• •Product Description Snippet (for 'Vibrant Seamless Leggings'): Text: Feel the Arcane difference. Our Vibrant Seamless Leggings aren't just designed to turn heads; they're engineered to empower your every move. Crafted with passion in Bali and a commitment to quality that lasts, they offer a second-skin feel that supports you as you strive to be your best. Durable, flexible, and always ethical. Call to Action: Add to Cart
• •Email Subject Line: Inspired by Drive, Crafted for You – Discover Arcane. Email Body Snippet: From the heart of Bali, born from a vision of resilience and passion, Arcane Activewear is here to support your journey. We craft high-quality, ethically-produced activewear that moves with you, inspires you, and endures with you. Because your best self deserves the best gear. Call to Action: Explore New Arrivals
• •Ambassador Program Callout: Text: Share Our Passion? Become an Arcane Ambassador! We're looking for authentic voices who live and breathe the active life and resonate with our core values of quality, ethical practices, and inclusivity. If you're ready to inspire others and grow with a brand that believes in you, we want to hear your story. Call to Action: Apply Today & Join the Arcane Family!