Brand Tone

Mystical & Evocative, Artistic & Appreciative, Knowledgeable & Passionate, Inclusive & Empowering (Subtle), Slightly Dark & Mysterious (Aesthetic-driven)

Brand Values

• •Artistic Excellence & Craftsmanship
• •Authenticity & Depth
• •Connection & Intuition
• •Community & Shared Passion
• •Respect for the Craft

Best Practices

• •Develop a Brand Voice Guide: Create an internal document detailing the brand's tone (mystical, evocative, artistic), key vocabulary (e.g., "unveil," "whispers," "arcane," "cosmos," "intuition," "shadows," "light"), phrases to use/avoid, and the core values to be reflected in all communications.
• •Immerse in the Subject Matter: Ensure copywriters have a genuine understanding and appreciation for tarot, divination, and metaphysical concepts. This allows for authentic and knowledgeable communication that resonates with the target audience.
• •Prioritize Evocative Language and Storytelling: Instead of just describing features, weave narratives and use sensory language that paints a picture and elicits emotion. Focus on the experience and transformation the decks offer.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy aligns seamlessly with the brand's visual identity (dark, artistic, mystical). The words should feel like a natural extension of the images and vice versa.
• •Engage Authentically with the Community: When responding to comments, messages, or reviews, maintain the established brand tone. Use it as an opportunity to reinforce brand values and deepen the connection with the audience, addressing them as fellow seekers on a mystical journey.

Social Perception

High-Quality & Artistic, Niche & Specialized, Trustworthy & Passionate, Aspirational & Desirable, Community-Oriented (within its niche)

Copy Examples

• •Product Launch (Instagram/Facebook Post): Unveil the whispers of the cosmos. ✨ Our newest creation, the [Deck Name] Tarot, has emerged from the mists. Each card a painted secret, each spread a starlit path. Dare to listen? Explore the arcane. Link in bio.
• •General Engagement (Instagram Caption): The veil thins, and the unseen currents grow stronger. What messages are seeking you today? Let your intuition guide your hand. Shuffle, draw, and discover the magic within and around. #ArcanaDecks #TarotWisdom #IntuitiveGuidance
• •Website Homepage Banner: Arcana Decks: Where Art & Intuition Intertwine. Journey into extraordinary realms with tools crafted for the discerning seeker.
• •Email Marketing Subject Line: A New Moon, A New Mystery: Unlock [Deck Name]'s Secrets
• •Blog Post Teaser (Social Media): Beyond the symbols lies a universe of meaning. Our latest journal entry delves into the potent energies of the [Specific Card/Theme], guiding you to harness its power. Read on, if you seek deeper understanding. #TarotStudy #MetaphysicalMusings #ArcanaJourney