Brand Tone

Nostalgic & Commemorative, Educational & Informative, Community-Focused & Connecting, Accessible & Approachable, Enthusiastic & Passionate (about history)

Brand Values

• •Preservation of Heritage
• •Local Focus & Community
• •Accessibility of History
• •Empowering Local Storytellers
• •Connection
• •American Made

Best Practices

• •Emphasize Connection and Community: Always try to link the historical content back to the reader's personal connection with their community, town, or family history. Use words like 'your,' 'discover,' 'uncover,' 'connect,' and 'heritage.'
• •Maintain a Respectful, Nostalgic Voice: The tone should be warm and respectful of the past. Evoke a sense of nostalgia without being overly sentimental. Highlight the value of remembering and preserving.
• •Keep it Accessible and Engaging: Avoid overly academic or dry language. The goal is to make history interesting and accessible to everyone, not just historians. Use clear, straightforward language and focus on storytelling.
• •Highlight the Visuals (Even in Text): Since the books are often image-driven, let the copy reflect this. Use descriptive language that paints a picture, and frequently mention the role of historical photographs in bringing stories to life.
• •Be Authentic and Passionate: Let a genuine enthusiasm for history and local storytelling shine through. The copy should feel like it's written by someone who truly values the stories being told. Encourage participation, whether it's reading, sharing, or writing.

Social Perception

Valued Niche Publisher, Source of Local Pride, Variable Quality (Author Dependent), Good for Preserving Photographic History, Author Accessibility

Copy Examples

• •Headline: Uncover the Story of Your Town. Body: Every place has a story. Arcadia Publishing brings yours to life. Discover the rich history of your community with our meticulously researched books, filled with vintage photographs and fascinating narratives. Find your hometown's book today and connect with your past. Call to Action: Explore Local Histories
• •Headline: More Than Just Old Photos. They're Your Heritage. Body: The sepia tones of an old photograph hold generations of stories. Our 'Images of America' series doesn't just show you the past; it connects you to the people and places that shaped your community. What memories will you uncover? Call to Action: Browse the 'Images of America' Series
• •Headline: Every Community Has a Legacy. We Help You Share It. Body: Are you the keeper of your town's stories? Arcadia Publishing empowers local historians and enthusiasts to share their passion. Let us help you bring your community's unique history to a wider audience. Call to Action: Become an Arcadia Author
• •Headline: The Perfect Gift for the History Lover (Or Your Proud Neighbor!). Body: Looking for a meaningful gift? An Arcadia Publishing book is a journey into the heart of a community. From local landmarks to forgotten tales, it's a gift of connection and discovery. Call to Action: Shop Our Gift Guides
• •Headline: Then & Now: See How Your World Has Changed. Body: Journey back in time and witness the evolution of familiar streets and cherished landmarks. Arcadia Publishing’s local history books offer a unique glimpse into the then and now, celebrating the enduring spirit of your community. Call to Action: Discover Your Town's Transformation