Brand Tone

helpful, direct, and community-focused

Brand Values

• •Quality and Precision
• •Customer-Centric Solutions
• •Community Engagement
• •Trust and Reliability

Best Practices

• •Stay Helpful and Direct: Avoid generic marketing jargon. Use clear, concise language that directly addresses the customer's needs and provides solutions. The copy should be informative and straightforward.
• •Speak the Language of the Community: Use terminology that resonates with arcade enthusiasts (e.g., "cabs," "mods," "deck protector"). This shows authenticity and a genuine understanding of the target audience.
• •Highlight Quality and Fit: In all product descriptions, emphasize the precision, durability, and perfect fit of the components. These are key differentiators mentioned in positive reviews and should be a cornerstone of the brand's messaging.
• •Foster a Sense of Community: Encourage user-generated content, such as sharing photos of their modified cabinets. Position the brand as a fellow enthusiast and a supportive part of the hobbyist ecosystem.
• •Maintain a Personal Touch: Continue the practice of direct, personal engagement where possible. When writing copy, adopt a friendly, approachable tone, as if offering a recommendation to a fellow hobbyist.

Social Perception

Arcade Accessories is perceived very positively within its target community. It is seen as a reliable and essential resource for arcade machine owners, particularly for those looking to modify or repair their Arcade1Up cabinets. Customers view the brand as a trustworthy small business that provides quality products and excellent, personalized customer service. The direct interaction with the owner is a significant factor in this positive perception, fostering a sense of loyalty and appreciation among hobbyists.

Copy Examples

• •Scratched deck? Missing parts? Get the perfect fit. Our custom deck protectors are precision-cut to restore and protect your favorite cabinet. Built to last, so the game never has to stop.
• •We heard the community. When you couldn't find a replacement deck protector for your Final Fight cab, we made one. Your game is our passion. Find the part you've been searching for.
• •Why wait for out-of-stock parts? Arcade Accessories delivers the high-quality components you need, right now. Fast shipping, perfect fit, every time. Upgrade your arcade experience today.
• •Just finished a new mod? Show us! We love seeing how our parts help bring your dream arcade to life. Tag us in your build and connect with a community that shares your passion.
• •Arcade Accessories was born from one simple idea: every fan deserves to have their machine in perfect condition. We're not just a store; we're hobbyists, just like you, dedicated to creating the quality parts you need.