Brand Tone

Inspirational, calm, sophisticated, gentle, and mindful, focusing on emotional and aesthetic benefits.

Brand Values

• •Design & Aesthetics
• •Quality & Comfort
• •Tranquility & Harmony
• •Attention to Detail
• •Customer-Centricity

Best Practices

• •Consistently use words like sanctuary, harmony, tranquility, serene, calm, balance, and retreat.
• •Focus on the 'why' behind products, framing them as tools for a better, more mindful lifestyle.
• •Maintain a sophisticated and gentle tone, avoiding aggressive calls-to-action or slang.
• •Use descriptive language that appeals to the senses, highlighting textures and calming effects.
• •Ensure copy complements visuals, keeping text concise, clean, and impactful.

Social Perception

Perceived as an aspirational yet accessible brand for creating a stylish, modern home, design-oriented with curated pieces, and quality-focused, positioned as a premium choice.

Copy Examples

• •Instagram Post: "The Art of Rest. Your bedroom is more than a room; it's your sanctuary. Our new line of solid wood bed frames is designed with clean lines and natural materials to bring a sense of calm and harmony to your most personal space. Discover how the right details can transform your rest. #ARCAHome #CreateYourSanctuary #MinimalistDesign"
• •Website Banner: "Your Home, Your Sanctuary. Discover pieces designed to bring tranquility and timeless style into your life."
• •Product Description: "Crafted with a focus on form and texture, this ceramic vase is a quiet statement of elegance. Its matte finish and organic shape are designed to hold beautiful botanicals or stand alone as a minimalist sculpture. It's not just an object; it's a detail that brings your space into harmony."
• •Email Marketing Subject Line: "Inside: A Moment of Calm from ARCA."
• •Facebook Ad: "The Quality of a Luxury Hotel, The Comfort of Home. At ARCA, we believe in furniture and decor that lasts. Experience the difference of premium materials and thoughtful design. Shop our curated collection and transform your home into the sanctuary you deserve. Learn more."