Brand Tone

Approachable and Relatable, Confident and Passionate, Encouraging and Empowering, Quality-Focused and Transparent, Contemporary and Stylish

Brand Values

• •Quality
• •Comfort
• •Empowerment
• •Community
• •Authenticity
• •Simplicity & Functionality
• •Accessibility
• •Emerging Sustainability

Best Practices

• •Speak Directly to Your Community: Use inclusive language ("we," "us," "your community") and address the customer in a friendly, approachable manner (e.g., "Hey [Customer Name]," "Feel good. Look good."). This reinforces the community and empowerment values.
• •Highlight Quality and Comfort Authentically: Instead of just saying "high quality," describe the *feeling* or the materials (e.g., "cloud-like comfort," "premium feel," "365GSM organic cotton"). This supports the values of quality and comfort.
• •Be Relatable and Transparent: Share behind-the-scenes glimpses, founder stories, or explain processes (like pre-orders). This aligns with the approachable and authentic tone seen on TikTok.
• •Keep it Positive and Encouraging: Frame messages around feeling good, confidence, and achieving wellness goals. This reflects the brand's mission to empower its customers.
• •Maintain a Clean and Contemporary Style: Mirror the "simple and minimalistic designs" in your language. Avoid overly complex jargon or overly hyped-up marketing speak. Keep sentences clear and focused on the product's benefits and the brand's core values.

Social Perception

Highly Regarded for Quality and Comfort, Trusted New Zealand Brand, Relatable and Genuine, Stylish and On-Trend, Worth the Investment

Copy Examples

• •Instagram Post (Image: Model lounging comfortably in a new tracksuit set): Your everyday just got an upgrade. ✨ Sink into the cloud-like comfort of our new Organic Cotton Tracksuit. Designed in New Zealand for a feel-good fit that moves with you, from your morning stretch to your evening unwind. Quality you can live in. #ArbyAndOpal #LoungewearLove #NZMadeComfort
• •Facebook Ad (Carousel showing different pieces from the collection): Meet your new staples. ARBYANDOPAL brings you contemporary active and loungewear, crafted for comfort, style, and everything in between. Simple designs, premium feel. Build your dream comfort wardrobe. Shop the collection now! #ArbyAndOpal #StreetToStudio #QualityLoungewear
• •Website Banner (Homepage, promoting a new collection): FEEL GOOD. LOOK GOOD. Effortless style meets ultimate comfort. Discover the latest from ARBYANDOPAL – premium active & loungewear designed to empower. Explore New Arrivals. #A&OCommunity #NZFashion
• •TikTok Video Caption (Founder showing a new design detail): Obsessed with getting the little details just right for you! ✨ Our latest drop is all about that premium feel and perfect fit you love. Because you deserve comfort that doesn’t compromise on style. Check it out! #ArbyAndOpal #FounderMade #QualityFirst #NZSmallBiz
• •Email Newsletter Subject: Unwind in Style: Your Exclusive Look at Our New Collection! Hey [Customer Name], Ready to experience comfort like never before? At ARBYANDOPAL, we believe in creating pieces that make you feel incredible, inside and out. Our newest collection is here, blending minimalist design with the luxurious softness you’ve come to expect from us. Designed with passion in New Zealand, for your everyday moments of comfort and confidence. [Link to New Collection] Because life’s too short for anything less than amazing. Warmly, The ARBYANDOPAL Team