Brand Tone

Professional and Expert, Innovative and Forward-Thinking, Passionate and Community-Focused, Confident and Performance-Oriented, Approachable and Engaging

Brand Values

• •Innovation
• •Customer Satisfaction & Experience
• •Quality and Durability
• •Safety and Protection
• •Performance and Comfort
• •Passion for Nature and the "Treelife"
• •Individualism and Style
• •Authenticity

Best Practices

• •Prioritize Performance and Protection: Always lead with the functional benefits of safety, durability, and how the gear enhances the user's ability to perform their job effectively and comfortably.
• •Speak the Language of the Arborist: Use terminology and scenarios that resonate with tree care professionals. Show an understanding of their challenges and needs (e.g., "working in the canopy," "chainsaw user," "demanding tasks").
• •Highlight Innovation and Quality Materials: Emphasize the research, development, and advanced materials that go into the products. Mention "next practice" thinking where appropriate.
• •Foster a Sense of Community and Passion: Use inclusive language and an enthusiastic tone that reflects a shared passion for "treelife," nature, and the profession. Encourage user interaction and sharing.
• •Balance Professionalism with Personality: Maintain a foundation of expertise and authority, but allow the brand's passion and appreciation for individualism (e.g., color, style) to shine through, especially in more lifestyle-oriented communications.

Social Perception

High-Quality and Reliable, Innovative and Stylish, Comfortable and Performing, Professional and Trustworthy, Good Customer Service, Community-Oriented

Copy Examples

• •Headline: Engineered for the Edge. Designed for the Ascent. Body: When your office is the canopy, compromise isn't an option. Arbortec Forestwear delivers innovative protection and unparalleled comfort, so you can focus on the climb, not your gear. Experience the difference that true craftsmanship and arborist-driven design make. #Arbortec #LiveTheTreeLife
• •Headline: Beyond Protection. Towards Peak Performance. Body: For those who demand the best, Arbortec offers more than just safety. Our gear is a testament to innovation, blending cutting-edge materials with ergonomic design to enhance your mobility, reduce fatigue, and empower your passion for the treelife. Discover gear that works as hard as you do.
• •Headline: Your Feedback, Our Blueprint. Innovation in Every Fibre. Body: At Arbortec, the best ideas come from you – the professionals in the trees. We listen, we learn, and we innovate to bring you chainsaw apparel that’s not just built for the job, but inspired by it. Join a community dedicated to pushing boundaries.
• •Headline: Don't Just Wear It. Live It. The Arbortec #Treelife. Body: It's more than a job; it's a passion. Arbortec Forestwear is crafted for every challenge, every ascent, every moment you connect with nature. Express your individualism with gear that’s as vibrant and resilient as your spirit. Share your journey with #Arbortec.
• •Headline: The Standard for Safety. The Benchmark for Comfort. Body: Decades of dedication go into every stitch. Arbortec Forestwear: where industry-leading protection meets exceptional comfort and style. Because your safety and performance are our priority. Trust the experts.