Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Confident and Quality-Focused, Modern and Stylish

Brand Values

• •Quality
• •Customer Satisfaction
• •Affordability & Value
• •Functionality & Aesthetics
• •Sustainability/Environment

Best Practices

• •Prioritize "Affordable Luxury": Always balance the high-quality, stylish aspects of the products with their accessibility and good value. Use words like "premium," "real wood veneer," alongside "affordable," "smart choice," or "value."
• •Maintain a Friendly, Customer-Centric Voice: Use welcoming and helpful language. Address the customer directly ("you," "your home"). Incorporate phrases that reflect approachability, like "We're here to help!" or "Let's create your perfect space together."
• •Highlight Both Beauty and Benefits: Don't just sell a panel; sell a quieter office, a cozier living room, or a more stylish bedroom. Clearly articulate both the aesthetic appeal (e.g., "modern," "elegant," "eye-catcher") and the functional advantages (e.g., "sound-dampening," "improved acoustics," "easy installation").
• •Showcase Quality with Specifics: Instead of generic claims, mention tangible quality indicators like "extra-thick felt," "real wood veneer," and "sustainable materials," contrasting with lower-quality alternatives if appropriate (as they do when comparing to "laminated plastic" from DIY stores).
• •Incorporate Social Proof: Leverage the excellent customer reviews and testimonials. Use phrases like "Join our happy customers" or feature direct quotes (with permission) to build trust and reinforce the brand's positive perception.

Social Perception

Highly Positive, Trustworthy and Reliable, Go-To for Wall Panels

Copy Examples

• •Headline: Transform Your Space with Arbawood: Where Style Meets Serenity. Body: Tired of echoes and uninspired walls? Discover our premium acoustic panels, crafted with real wood veneer and designed to bring affordable luxury and tranquility to your home. Easy to install, stunning to behold.
• •Social Media Post: Hear the difference. See the style. ✨ Our customers rave about the quality and the "super friendly" service at Arbawood! Get your sample box today and feel the difference real wood veneer makes. #Arbawood #AcousticPanels #InteriorDesign #HomeImprovement #AffordableLuxury
• •Product Description Snippet: Crafted for your comfort. Our acoustic wall panels don’t just look incredible; they create a calmer, more focused environment. Made with sustainable materials and an eye for detail, because your home deserves the best. Quality you can see and feel.
• •Email Subject: Psst... Your Dream Interior is Closer Than You Think! Body: Ready for a home makeover that’s both beautiful and practical? Arbawood’s acoustic panels offer stunning designs and superior sound absorption. Let our friendly team help you choose the perfect fit! Visit our Almere showroom – the coffee’s on us!
• •Website Banner: Quality You Can Trust, Style You’ll Love. Arbawood – The Netherlands' choice for premium, affordable acoustic wall panels.