Brand Tone

Trustworthy & Reassuring, Natural & Pure, Helpful & Practical

Brand Values

• •Safety
• •Natural Purity
• •Gentleness
• •Effectiveness
• •Eco-consciousness
• •Parental Support & Peace of Mind
• •Transparency

Best Practices

• •Emphasize Natural Ingredients: Consistently highlight 'plant-based,' 'botanical,' 'additive-free,' and 'natural herb' aspects.
• •Use a supportive, reassuring voice that builds trust and offers solutions (peace of mind, easier routines).
• •Highlight gentleness and effectiveness, especially for sensitive skin.
• •Focus on the brand's commitment to safety, natural purity, and eco-consciousness.
• •Incorporate the brand's Japanese origins to subtly imply high quality and meticulous formulation.

Social Perception

Highly Trusted by Parents, Effective Natural Alternative, Premium but Worth It, Associated with Japanese Quality, Caring and Responsible

Copy Examples

• •Give Baby the Love They Deserve
• •Protecting Your Baby's Skin With Natural Products
• •Arau Baby Laundry Soap rinses clean, leaving nothing behind but a delicate, natural freshness and fabrics gentle enough for the most sensitive skin.
• •Making a difference, one gentle wash at a time.
• •Peace of mind for parents, gentle care for babies.