Brand Tone

Empowering, caring, and aspirational, yet friendly and personal. It is descriptive and benefit-driven, using evocative language for sensory experiences while clearly communicating functional advantages, reinforcing a nurturing and encouraging voice.

Brand Values

• •Female Empowerment
• •High Quality & Natural Ingredients
• •Authenticity and Self-Care
• •Customer-Centricity

Best Practices

• •Always Use Empowering Language: Frame your copy around concepts of strength, confidence, and authenticity. Connect the product benefits to the customer's personal power and self-worth.
• •Embrace the "Piel Bonita" Ethos: Consistently use affectionate and caring terms like "piel bonita," "consiente tu piel," and "brilla" to maintain a warm, personal, and nurturing tone.
• •Lead with Sensory Benefits, Support with Facts: Hook the audience by describing the luxurious feel, texture, and aroma of the products. Then, reinforce their value by mentioning specific, proven benefits like "48-hour hydration" or "paraben-free."
• •Tell the Brand Story: Regularly weave in the brand's mission of female empowerment and its Peruvian roots. This adds depth and helps customers connect with the "why" behind the products.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description, a social media caption, or an email, the tone should always be consistently caring, empowering, and aspirational. This builds a predictable and trustworthy brand personality.

Social Perception

Aranza Body Care is perceived as a high-quality, trustworthy, and luxurious yet accessible brand. Customers feel pampered by the products and express strong satisfaction with results like hydration and long-lasting scents, seeing the brand as an expert in effective body care that delivers sensory and confidence-boosting experiences.

Copy Examples

• •This isn't just moisturizer. It's a daily ritual of strength. Our CocoCay Body Butter wraps your skin in 48 hours of deep, natural hydration, leaving you with a glow that's as powerful as you are. Embrace your beautiful skin. #AranzaBodyCare #PielBonita #FemaleEmpowerment
• •Your skin deserves to feel as strong and authentic as you are. Founded in 2015, Aranza Body Care is the Peruvian brand dedicated to celebrating female strength through exquisite, natural skincare. Discover the difference of 48-hour hydration and feel beautiful in your own skin. Shop our collection now.
• •Scrub away the doubts and let your inner strength shine through. Our new 'Radiant Mango' Exfoliant uses natural fruit enzymes and fine sugar crystals to gently polish your skin, revealing an undeniable softness and a vibrant, healthy glow. Because caring for your body is the first step to conquering your world.
• •A Treat for Your 'Piel Bonita' is Inside...
• •Time for my favorite confidence boost! Aranza Body Care is all about empowering women, and honestly, this body butter makes me feel like I can do anything. The texture is incredible, and the scent lasts all day. It's my secret weapon for feeling strong and beautiful. #SelfCare #BodyCareRoutine #AranzaGlow