Brand Tone

Authentic & Traditional, Respectful & Reverent, Informative & Educational, Proud & Passionate, Direct & Trustworthy

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Craftsmanship
• •Cultural Significance & Spirituality
• •Quality
• •Exclusivity & Rarity

Best Practices

• •Emphasize Authenticity and Heritage: Always highlight the GI tag, the traditional handcrafting process, and the historical/cultural roots of the Aranmula Kannadi. Use words like "authentic," "genuine," "heritage," "traditional," "handcrafted."
• •Maintain a Respectful and Reverent Language: When discussing the mirror's auspicious qualities or its connection to rituals and traditions, use a tone that reflects its cultural and spiritual importance.
• •Educate and Inform: Share details about the unique making process (without revealing secrets), the special metal alloy (speculum metal, often copper and tin), and what makes it different from ordinary mirrors (front surface reflection, no distortion).
• •Use Storytelling: Narrate the legends associated with the Aranmula Kannadi, the history of the craft, and the dedication of the artisan families. This creates an emotional connection.
• •Be Transparent and Trustworthy: Especially for an online store, clearly state policies, ensure secure transactions, and provide proof of authenticity (like the hologram). Address customer queries about the product's nature and care. If imperfections are part of the handmade charm, explain this positively.

Social Perception

Highly Regarded, Valued for Authenticity, Symbol of Prestige, Positive Customer Experiences, Mystique and Fascination

Copy Examples

• •Headline: Own a True Reflection of Heritage: The Authentic Aranmula Kannadi. Body: More than just a mirror, the Aranmula Kannadi is a centuries-old legacy, handcrafted by master artisans in Kerala. Each piece, made from a secret metal alloy, offers a distortion-free reflection, believed to bring prosperity and good fortune. Bring home an authentic, GI-tagged treasure.
• •Social Media Post: Discover the magic of Aranmula Kannadi. ✨ Passed down through generations, the art of creating these metal mirrors is a closely guarded secret. Unlike ordinary mirrors, the Kannadi reflects your image from its very surface, a testament to unique Indian metallurgy. #AranmulaKannadi #IndianCraftsmanship #Heritage
• •Product Description Snippet: Each Aranmula Kannadi from our collection is a handcrafted masterpiece, a symbol of purity and tradition. Created with a unique metal blend known only to a few families, its imperfections tell a story of human touch and dedication, not machine-made uniformity. Experience its legendary clarity.
• •Email Subject: Invite Auspiciousness into Your Home with an Aranmula Kannadi. Body: The Aranmula Kannadi is revered as one of the "Ashtamangalyam" – eight auspicious articles. Believed to attract wealth and positivity, this unique metal mirror is a cherished heirloom and a profound gift. Explore our collection of authentic pieces, direct from Aranmula.
• •About Us Snippet: At ARANMULA KANNADI BUY ONLINE, we are dedicated to bringing you genuine Aranmula metal mirrors, sourced directly from the traditional artisans of Aranmula village. We ensure every Kannadi carries the hologram of authenticity, preserving a craft that is a jewel of Keralan heritage.