Brand Tone

Authentic & Heritage-Rich, Proud & Cultural, Quality-Driven & Craft-Oriented, Warm & Comforting, Respectful & Informative, Elegant & Timeless

Brand Values

• •Heritage & Tradition: Preserving and promoting cultural legacies through their textiles.
• •Quality Craftsmanship: Commitment to high manufacturing standards and durable products.
• •Authenticity: Genuine connection to South African culture and history.
• •Family & Community: Implied through their long-standing family business and the communal nature of blankets in many cultures.
• •Comfort & Warmth: Providing physical and emotional comfort through their products.
• •Cultural Pride: Instilling a sense of pride in South African design and heritage.
• •Timelessness: Creating products that transcend fleeting trends.

Best Practices

• •Embrace Storytelling: Always connect products back to the brand's heritage, the cultural significance, or the craftsmanship involved. Every blanket has a story; tell it.
• •Use Evocative Language: Employ words that convey warmth, comfort, tradition, quality, pride, and authenticity (e.g., "legacy," "heritage," "handcrafted," "timeless," "vibrant," "cherished," "enduring").
• •Highlight South African Roots: Consistently reference the brand's origin and its connection to South African culture and design. This is a key differentiator.
• •Educate and Inform: Share the meaning behind traditional patterns, the history of the company, or the quality of the materials. This builds value and appreciation.
• •Maintain a Tone of Respectful Pride: Communicate with a sense of pride in the brand's history, products, and cultural contributions, while remaining warm, approachable, and respectful to the traditions it represents.

Social Perception

Aranda Textiles is widely perceived as a guardian of South African textile heritage, especially renowned for its authentic Basotho blankets. Customers and the public generally associate the brand with high quality, durability, and beautiful designs. There's a strong appreciation for the cultural significance embedded in their products. The brand is seen as reputable and a symbol of South African craftsmanship. While viewed as a premium brand, the price is often considered justified by the quality, heritage, and longevity of the products. They are seen as more than just a blanket manufacturer; they are storytellers and cultural custodians.

Copy Examples

• •Headline: Wrap Yourself in Legacy. Our Basotho blankets are more than warmth; they are a story woven through generations. Body: Since 1951, Aranda Textile Mills has been crafting authentic Basotho blankets, each thread carrying the weight of tradition and the warmth of South African heritage. Experience the quality that endures.
• •Headline: The Art of Comfort, Woven in South Africa. Body: Discover the timeless elegance of Aranda throws. Meticulously crafted for superior comfort and style, our throws bring a touch of authentic South African artistry to your home. Feel the difference quality makes.
• •Headline: More Than a Blanket. It's a Piece of Home. Body: From vibrant cultural celebrations to quiet moments of reflection, an Aranda blanket is a companion for life. Woven with pride, designed to be cherished. Share the warmth, share the heritage.
• •Headline: Quality You Can Feel, A Tradition You Can Trust. Body: At Aranda Textiles, every stitch matters. We blend generations of craftsmanship with the finest materials to create blankets and throws that offer unparalleled comfort and lasting beauty. Invest in a legacy.
• •Headline: Celebrate Your Story with Aranda. Body: Our diverse collection, from iconic heritage designs to contemporary classics, is made to honour your unique journey. Find the Aranda textile that speaks to you and weave it into the fabric of your life.