Brand Tone

Professional and Expert, Supportive and Encouraging, Positive and Proactive, Approachable and Collaborative, People-Centric

Brand Values

• •Well-being
• •Health & Nutrition
• •People First / Employee Empowerment
• •Service Excellence & Hospitality
• •Integrity and Respect
• •Sustainability and Responsibility
• •Innovation
• •Partnership

Best Practices

• •Develop a Central Tone of Voice Guide: Document the key characteristics of the brand voice (e.g., Professional yet Supportive, Expert but Approachable, Positive and Encouraging). Provide examples of 'do's and don'ts' for specific scenarios. This ensures anyone creating content understands the desired tone.
• •Focus on 'You' (The Client/Business): Frame benefits and solutions around the client's needs and how Vitality by Aramark can help *them* achieve *their* goals (e.g., 'Boost *your* team's productivity,' 'Support *your* employees' well-being'). This makes the copy more relatable and client-centric.
• •Use Positive and Empowering Language: Emphasize solutions, benefits, and the potential for positive change. Words like 'enhance,' 'boost,' 'empower,' 'thrive,' and 'support' align well with a vitality-focused brand. Avoid overly technical jargon where possible, or explain it clearly.
• •Maintain Professionalism with a Human Touch: While expertise is crucial, especially in B2B, ensure the language isn't cold or overly corporate. Incorporate elements of care, understanding, and partnership. For example, acknowledge the challenges businesses face in employee well-being before presenting solutions.
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media posts, email communications, and any marketing materials. While the specific message might be tailored to the platform, the underlying brand personality should remain consistent. Regular review and internal training can help maintain this.

Social Perception

As a Service Provider (B2B): Aramark (including its Vitality Services) is likely perceived by businesses as an established, large-scale provider of food, facilities, and well-being services. They are seen as a company that can offer comprehensive solutions for workplace improvement. Their global presence and long history contribute to an image of an experienced, albeit large, corporation.

Copy Examples

• •Headline: Invest in Your Team's Energy. Elevate Your Business. Body: 'Unlock the full potential of your workforce with Vitality by Aramark. Our tailored well-being programs are designed to boost employee energy, focus, and overall health, translating directly into a more productive and engaged workplace. Partner with us to create a thriving company culture. Discover our Vitality solutions today.'
• •Social Media Post (LinkedIn): 'Empowering your employees to thrive isn't just a benefit, it's a business strategy. At Vitality by Aramark, we provide expert-led workshops and health initiatives that foster a culture of well-being and resilience. Learn how our Vitality Boosts can support your team's journey to better health and peak performance. #WorkplaceWellness #EmployeeWellbeing #AramarkVitality #HealthyProductivity'
• •Website Snippet (About Vitality Checks): 'Proactive care for a productive team. Our Vitality Checks offer comprehensive health insights, from ergonomic assessments to personalized wellness screenings. We help you identify needs and implement strategies to ensure your employees feel their best, every day. Because a healthy team is the foundation of a successful business.'
• •Email Subject Line: Is Your Workplace Working for Your Well-being? Email Body Snippet: 'Dear [Client Name/HR Manager], Creating an environment where employees flourish is key to organizational success. Vitality by Aramark offers solutions, from revitalizing Vitality Spaces to nutritious Vitality Catering, all designed to enhance well-being and productivity. Let's collaborate to build a healthier, happier workplace together.'
• •Instagram Post Caption (with an image of a vibrant, healthy meal option): 'Fueling your team's day, the healthy way! 🥗 Our Vitality Catering brings delicious, nutritionist-approved meals right to your workplace, making healthy choices easy and enjoyable. Boost energy levels and foster a culture of well-being, one bite at a time. #HealthyEating #WorkplaceNutrition #AramarkBeLux #VitalityByAramark'