Brand Tone

Elegant, Serene, and Mindful

Brand Values

• •Celebration of Colombian Heritage
• •Environmental Consciousness
• •Luxury & Quality Craftsmanship
• •Connection with Nature
• •Mindful Consumption

Best Practices

• •Use Evocative, Sensory Language: Instead of just saying "high quality," use words that describe the feeling and experience, such as "exquisite touch," "serene comfort," "gentle drape," and "vibrant artistry."
• •Tell the Story Behind the Design: Always connect the product back to its inspiration. Mention the specific animal, plant, or landscape from Colombian nature that informed the design. This reinforces the brand's core identity and adds value beyond the physical item.
• •Maintain a Calm and Elegant Voice: Avoid overly aggressive sales language, slang, or excessive use of emojis. The tone should mirror the sophistication and serenity of the products themselves. Let the beauty of the items speak for itself.
• •Emphasize "Conscious" and "Mindful" Choices: Frame the purchase not as a mere transaction, but as a conscious choice to support sustainable practices, quality craftsmanship, and a deeper connection to nature.
• •Ensure Visual and Textual Harmony: The clean, earthy, and elegant aesthetic of the photography must be matched by the copy. The words should feel like a natural extension of the images, working together to create a cohesive and immersive brand world.

Social Perception

Customers perceive Aramacao as a high-end, artistic brand, valued for its unique, nature-inspired designs and superior quality materials. The unboxing experience is also noted as 'divine,' contributing to a luxury perception. It is seen as a boutique, niche brand offering unique and beautiful items that stand out from mass-market offerings.

Copy Examples

• •Drape yourself in the magic of the Colombian rainforest. Our new 'Whispering Wings' silk scarf, inspired by the vibrant plumage of the Ara Macao, is more than an accessory—it's a piece of the wild, a story of nature's artistry. Woven from the finest silk for a touch of pure luxury. #Aramacao #LuxuryInNature #ColombianDesign
• •Beauty that gives back. Every Aramacao piece is a promise—to our planet and to you. We choose only the highest quality, natural materials, crafting timeless designs inspired by Colombia's wild heart. Wear the change you want to see. #ConsciousLuxury #EcoFashion #MadeInColombia
• •Where Dreams and Nature Meet. Unwind in the serene comfort of our silk pajamas, adorned with delicate patterns of native flora. Experience the gentle embrace of nature, all night long. Shop the Sleep Collection.
• •Tired of fast fashion? Discover Aramacao. We create luxury textiles inspired by the soul of Colombia. Each design is a celebration of wildlife, crafted to last a lifetime. Find your timeless piece today and enjoy complimentary shipping on your first order.
• •The Jaguar's Gaze Scarf: A tribute to one of Colombia's most majestic creatures. This 100% natural silk scarf features a hand-illustrated design, capturing the quiet intensity of the jaguar. Its generous size allows for versatile styling, while its luxurious weight feels exquisite against the skin. A wearable work of art, consciously crafted.