Brand Tone

Caring & Empathetic, Informative & Educational, Holistic & Wellness-Oriented, Positive & Uplifting, Authentic & Transparent, Nature-Inspired & Clean

Brand Values

• •Health & Wellness
• •Family & Personal Connection
• •Natural & Clean Ingredients
• •Sustainability & Conscious Practices
• •Transparency & Authenticity
• •Community & Giving Back
• •Innovation

Best Practices

• •Always Revisit the "Why": Ground your copy in the brand's origin story and core mission—caring for loved ones and promoting holistic wellness. This ensures authenticity.
• •Emphasize "Wellness Beauty": Consistently link the beauty aspect of the products (lip care, tints) with their wellness benefits (Vitamin D, clean ingredients). Use language that is both nurturing and empowering.
• •Be Transparent About Ingredients and Practices: Clearly communicate the "clean," vegan, cruelty-free, and sustainable aspects. Educate the audience gently about the benefits of these choices.
• •Use Inclusive and Positive Language: Focus on uplifting messages of self-care, inner radiance, and feeling good. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Maintain a Consistent Visual and Verbal Language Across Platforms: Ensure that the tone used on the website aligns with social media posts, product descriptions, and any marketing materials. The bright, natural, and caring aesthetic seen on Instagram should be reflected in the warmth and sincerity of the written content.

Social Perception

Positive & Appreciative, Trusted for Clean Beauty, Innovative Wellness Solution, Small, Founder-Driven Brand, Community-Oriented (Emerging)

Copy Examples

• •Headline: More Than Just Lip Service: Your Daily Dose of Sunshine, Bottled. Body: At Aralea Beauty, we believe true radiance starts from within. Inspired by a journey of care, our Vitamin D Vegan Lip Care is lovingly crafted with pure botanical ingredients to nourish your lips and support your well-being. It’s clean beauty with a heartfelt purpose.
• •Headline: Feel the Kiss of Wellness. Naturally. Body: Infuse your day with a little extra care. Our Sun Kiss Tints, powered by plant-derived Vitamin D3 and nourishing oils, offer a touch of beautiful color while you absorb essential goodness. Locally made in small batches, because we care about what goes on your skin and into the world.
• •Headline: From Our Family to Yours: A Simple Act of Love. Body: Born from a desire to help a loved one, Aralea Beauty is built on the value of caring. Our Vitamin D lip care isn't just a product; it's a story of devotion, blending ancient botanical wisdom with modern wellness. Experience the gentle power of nature.
• •Social Media Post: Shine from the inside out! ✨ Our lips are often the first to show they need a little extra TLC. Our Vitamin D Vegan Lip Balm delivers essential nourishment and a boost of plant-powered wellness, so you can smile brighter, naturally. #AraleaWellness #CleanBeauty #VitaminDLipCare #HolisticHealth
• •Product Description Snippet: More than just a pretty tint, it’s your pocketful of sunshine. Each swipe delivers a dose of vegan Vitamin D3, blended with the purest botanical oils to hydrate and protect. We’re committed to conscious packaging and clean formulas, so you can feel good about your beauty ritual, inside and out.