Brand Tone

Luxurious & Elegant, Mysterious & Alluring, Authentic & Traditional, Sensual & Evocative, Aspirational

Brand Values

• •Quality
• •Heritage/Tradition
• •Luxury & Exclusivity
• •Authenticity
• •Customer Experience
• •Sensory Pleasure

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of the Oudara voice (e.g., adjectives: elegant, evocative, respectful, knowledgeable, passionate) with do's and don'ts for language.
• •Immerse in the World of Arabian Perfumery: Ensure copywriters understand the cultural significance, the key ingredients (especially Oud), and the history to speak authentically and respectfully. Use evocative language associated with the Orient, luxury, and sensory experiences.
• •Focus on Storytelling: Frame product descriptions and social media content around the stories the scents tell – their origins, the craftsmanship, the emotions they evoke, or the traditions they represent.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently complements the luxurious and culturally rich imagery used on the website and social media. The words should enhance the visual experience, not detract from it.
• •Engage with Sophistication: When interacting with customers in comments or DMs, maintain a respectful, elegant, and helpful tone, reinforcing the premium nature of the brand. Avoid overly casual slang or colloquialisms that might dilute the luxurious image.

Social Perception

Niche & Specialized, Affordable Luxury (for some products), Exotic & Different, Good Quality for Price, Aspirational for those exploring Arabian scents

Copy Examples

• •Oudara: Unveil the Mystique of Arabia. Experience Luxury Woven in Scent.
• •Indulge in the heart of ancient deserts with our Royal Oud Elixir. Rich, resinous, and profoundly captivating, each drop tells a story of tradition and untamed elegance. This is more than a perfume; it's an heirloom.
• •Golden hour, golden scent. ✨ Let the opulent notes of [Perfume Name] transport you to a world of timeless sophistication. What memories does Oud evoke for you? #Oudara #ArabianNights #LuxuryScent #OudPerfume
• •Discover Your Signature: The Oudara Art of Arabian Perfumery Awaits.
• •Luxury Arabian Perfumes. Shop Oudara for Exquisite Oud, Musk & Amber Scents. Authentic. Long-Lasting. Define Your Essence.