Brand Tone

aspirational, exclusive, and modern with traditional undertones

Brand Values

• •Exclusivity
• •Cultural Heritage
• •Quality
• •Modernity

Best Practices

• •Use Evocative, Sensory Language: Instead of just describing a product, describe the feeling it evokes. Use words like "envelops," "captivating," "whispers," "bold," and "timeless" to create an atmosphere of luxury and mystique.
• •Emphasize Heritage and Authenticity: Connect products to the cultural richness of the Arabian Peninsula. Mention traditional craftsmanship, historical inspiration, or the significance of certain materials (like oud) to build a narrative of authenticity.
• •Speak to an Exclusive Audience: Address the customer as a connoisseur or a member of a select group. Use phrases like "For the discerning," "Curated for you," or "Join the exclusive circle" to foster a sense of belonging and status.
• •Maintain a Premium Lexicon: Avoid words associated with discounts and sales, such as "cheap," "bargain," or "clearance." Instead, use terms like "exclusive offer," "a gift from us," "complimentary shipping," or "private access."
• •Ensure Visual and Textual Harmony: The sophisticated, minimalist aesthetic of the brand should be mirrored in the copy. Keep text clean, concise, and impactful. The copy should complement the high-quality imagery, not clutter it.

Social Perception

Currently, the social perception of ARABIA LUXURY is neutral to non-existent. The brand has not yet built a significant reputation, positive or negative. The low online traffic and lack of substantial reviews or social media engagement mean it is largely unknown to the general public. The primary perception challenge is a lack of clarity and trust, as evidenced by questions about its legitimacy. The brand operates in a market space where consumers are increasingly knowledgeable and value authenticity.

Copy Examples

• •The Scent of Legacy. The Style of Now. ARABIA LUXURY is more than a brand; it's an identity. Discover our curated collection of fragrances and apparel that bridge timeless tradition with modern elegance. Elevate your presence. Shop The Collection.
• •Unveil Your Aura. Introducing 'Oud Noir'—a captivating blend of smoky oud and night-blooming jasmine. A scent crafted not just to be worn, but to be experienced. Discover the Mystery.
• •The Royal Comfort Hoodie. Precision-stitched from ultra-soft brushed cotton for a relaxed, yet defined silhouette. Featuring subtle embroidered calligraphy that whispers elegance. This isn't just a hoodie; it's your armor of everyday luxury.
• •From Abu Dhabi to the World. Born from a passion for the rich tapestry of Arabian culture, ARABIA LUXURY redefines modern opulence. We believe true luxury lies in authentic quality and a style that tells a story. Each piece in our collection is a tribute to heritage, designed for the tastemakers of tomorrow.
• •An Exclusive Invitation from ARABIA LUXURY. Welcome to a world where tradition is the new modern. As a member of our exclusive circle, you'll be the first to experience our new arrivals and receive access to private offers. Your journey into luxury begins now. Explore Your Benefits.