Brand Tone

Aspirational and polished, evoking a sense of luxury, relaxation, and professional expertise.

Brand Values

• •Quality and Expertise
• •Customer-Centric Luxury
• •Elegance and Artistry
• •Modernity fused with Tradition

Best Practices

• •Use Evocative Language: Consistently use words like "elegance," "artistry," "luxury," "pamper," "revitalize," and "bespoke" to reinforce the brand's premium positioning.
• •Maintain a Polished Visual Identity: Ensure all photos and videos are high-quality, well-lit, and professionally styled. The visuals should always align with the sophisticated tone of the copy.
• •Adopt a "Client-First" Voice: Frame all communication, from service descriptions to promotional offers, around the benefits and feelings the client will experience—relaxation, confidence, beauty.
• •Unify the Brand Story: Create a clear and accessible "About Us" section on the website that seamlessly connects the product distribution arm with the salon services. This will strengthen the overall brand narrative and eliminate any potential confusion.
• •Engage with Grace: Respond to comments and inquiries on social media in a manner that is professional, warm, and helpful, further enhancing the perception of a high-end, customer-focused brand.

Social Perception

Largely positive, with clients and followers frequently engaging and inquiring about services. The brand is perceived as a premium service provider and experts in their field, largely due to high-quality imagery and sophisticated results showcased.

Copy Examples

• •Elegance at your fingertips. Discover our new collection of seasonal shades, curated to bring a touch of artistry to your everyday. Which color tells your story? Book your manicure today. #ArabesqueBeauty #BahrainNails #LuxuryManicure
• •Escape the everyday and step into tranquility. Our revitalizing spa packages are designed to pamper your body and soothe your soul. Click 'Book Now' to reserve your moment of pure relaxation at Arabesque Beauty.
• •The Art of Professional Beauty. Arabesque Beauty is the trusted distributor of world-class brands like Gelish and Morgan Taylor in Bahrain. Elevate your salon with our portfolio of premium products.
• •A spontaneous moment of glamour awaits. We have a rare opening for a full set of nails today at 3 PM. DM us to claim your spot and transform your look. #BahrainBeauty #NailArt #LastMinuteGlam
• •A special treat for our valued clients. As a thank you for your loyalty, enjoy a complimentary deep-conditioning hair treatment with your next color service this month. Let us add an extra touch of luxury to your Arabesque experience.