Brand Tone

Professional, Educational, Aspirational, Empowering, Confident, Informative, Luxurious, Opulent

Brand Values

• •Science-Backed Efficacy
• •Transparency and Safety
• •Innovation
• •Customer-Centricity
• •Empowerment

Best Practices

• •Lead with Expertise: Always anchor the brand's narrative in the scientific authority of Dr. Madiha Malik. Use phrases like "Pharmacist-formulated," "Developed by Dr. MM," and "Rooted in science" to constantly reinforce credibility.
• •Translate Science into Benefits: While mentioning scientific ingredients like "Acetyl Hexapeptide-8" is good for credibility, always translate them into tangible benefits for the consumer (e.g., "...a potent peptide that helps relax expression lines for a smoother look.").
• •Use Testimonials as Proof: Weave customer quotes and success stories into marketing copy. Instead of just saying a product works, say "Join customers like Hina M. who call the results 'Amazing'." This adds a layer of authentic social proof.
• •Maintain a Premium Vocabulary: Use words that evoke quality and efficacy without being overly complex. Words like "meticulously crafted," "potent," "rejuvenate," "radiance," and "formulation" align with the professional and aspirational tone.
• •Empower, Don't Prescribe: Frame the products as tools for empowerment. The copy should inspire confidence and educate consumers so they can make informed choices, rather than simply telling them what to buy. The tone should be that of a trusted expert, not a salesperson.

Social Perception

Credible, high-quality, effective, trustworthy, premium, reliable, and justified in price by efficacy. Seen as an authoritative brand due to medical professional association.

Copy Examples

• •Turn back the clock? We prefer to work with it. Our 0.5% Retinol Serum isn't magic, it's science. Formulated by pharmacist Dr. Madiha Malik, this potent serum accelerates cell turnover to diminish fine lines and reveal a visibly smoother, rejuvenated complexion. It’s not about anti-aging; it’s about aging beautifully on your own terms. #ArabellaSkincare #ScienceOfBeauty #Retinol #SkincareThatWorks #DrMM
• •The Pharmacist-Formulated Skincare Your Skin Deserves. Tired of skincare that promises the world but doesn't deliver? Arabella by Dr. MM was born from a pharmacist's mission to create safe, effective, and research-backed formulas. We source premium ingredients to tackle everything from dullness to dark spots. Discover the visible difference that science-led skincare can make. Shop the collection now.
• •A Prescription for Radiance: Save 20% on our Bestsellers.
• •Where Pharmaceutical Science Meets Skincare. Experience visibly healthier skin with formulas designed and perfected by Dr. Madiha Malik.
• •Problem: Unstable Vitamin C = No Results. Solution: A pharmacist-formulated, stable blend for a guaranteed glow.