Brand Tone

Promotional and direct, with an emphasis on discounts and availability.

Brand Values

• •Exclusivity
• •Discounts
• •Availability
• •Directness
• •Convenience

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use simple and direct language.
• •Focus on clear calls to action (e.g., 'Tem aqui!').
• •Highlight exclusive deals and offers prominently.
• •Ensure product descriptions are informative and persuasive.

Social Perception

Focused on deals and product availability, potentially perceived as a source for finding discounts.

Copy Examples

• •Preços e condições de pagamento exclusivos para compras neste site oficial.
• •Tem aqui! (Link to purchase)
• •Desconto tem aqui
• •Rastreador GPS Coleira (Patrulhacanina.com)
• •Krauuss Novidades (recurring store)