Brand Tone

Authentic, Earthy, and Evocative

Brand Values

• •Craftsmanship & Tradition
• •Individuality & Uniqueness
• •Travel & Discovery
• •Ethical Practices & Sustainability
• •Quality Materials
• •Personal Connection & Community

Best Practices

• •Develop a Brand Voice & Storytelling Guide: Document the core brand story, key descriptive words (e.g., wanderlust, artisan, timeless, earthy, soulful), imagery style, and the "why" behind Aquila. Ensure it highlights travel, craftsmanship, and ethical values.
• •Weave in the Founder's Journey & Artisan Stories: Regularly reference Stacey's travels and the specific skills of the artisans. This reinforces authenticity and the handmade promise. For example, "Our Sidem necklace, named after one of our talented Bali metalsmiths, features..."
• •Use Evocative & Sensory Language: Instead of just saying "beautiful," describe *how* it's beautiful – "sun-kissed gold," "intricate patterns that dance in the light," "cool touch of hammered silver." Connect pieces to feelings and experiences.
• •Maintain a Warm, Personal, and Slightly Informal Approach: Use "we" and "you" to create a connection. Share enthusiasm genuinely. While professional, avoid overly corporate or stiff language. Think of it as sharing a passion with a like-minded friend.
• •Consistently Highlight Ethical & Quality Commitments: Subtly integrate mentions of recycled materials, hypoallergenic properties, and the handmade nature in product descriptions and social media posts to reinforce these core values without being preachy. For instance, "Crafted with love from recycled 925 sterling silver, kind to your skin and the planet."

Social Perception

High Quality & Beautiful Designs, Excellent Customer Service, Unique & Meaningful, Trustworthy & Authentic, Independent & Artistic

Copy Examples

• •Instagram Post (New Collection): Wander with us to the sun-drenched shores of [Collection Name], our latest handcrafted treasures. Each piece whispers tales of [Inspiration, e.g., ancient markets, starlit deserts], lovingly made by our artisans using recycled silver and skills passed down through generations. Adorn your journey. ✨ #AquilaJewellery #HandmadeBoho #TravelInspired #EthicalJewelry #[CollectionName]
• •Website Product Description (for a specific ring): The [Product Name] Ring: More than just an accessory, it's a memory of [Place/Inspiration] captured in recycled sterling silver. Notice the intricate Jawan beading, a traditional technique from our Indonesian artisan partners, reflecting [Specific detail e.g., the shimmering local waters/the rich local patterns]. Wear a piece of the world, made with intention.
• •Email Subject Line (Promotion): Carry a Story: Handcrafted Jewellery Inspired by Our Travels (and a little something for you!)
• •Facebook Ad Headline: Boho Soul? Discover Aquila Jewellery – Unique, Handmade Pieces Ethically Crafted & Inspired by Global Journeys.
• •Brand Slogan/Tagline (for website banner): Aquila Jewellery: Handcrafted Stories. Ethically Made. Inspired by the World.