Brand Tone

Passionate, artistic, whimsical, personal, approachable, authentic, evocative, story-driven, enchanting, and creative.

Brand Values

• •Artisanal Craftsmanship
• •Uniqueness and Self-Expression
• •Authenticity and Personal Connection
• •Niche Aesthetics

Best Practices

• •Lead with Story: Never just describe a piece; tell its story. Use evocative and imaginative language. Instead of "copper necklace with a green stone," write "a forest relic forged in pure copper, holding a shard of petrified moss."
• •Embrace the "Handcrafted" Narrative: Consistently use terms like "handcrafted," "hand-forged," "artisan-made," and "artist" to reinforce the value of manual craftsmanship. Show the process in behind-the-scenes content.
• •Speak as the Artist: Maintain the personal, authentic voice of Márti. Write captions and communications in the first person ("I crafted this piece because...") to foster a direct connection with the audience.
• •Be Specific with Your Niche: Use keywords related to fantasy, steampunk, gothic, and whimsical aesthetics consistently in hashtags, descriptions, and ad targeting. This reinforces your brand identity and attracts the right audience.
• •Cultivate a Sense of Wonder: Use language that inspires curiosity and magic. Ask questions that engage the imagination, such as "What world does this belong to?" or "What story would you tell while wearing this?" This aligns with the fantasy core of the brand.

Social Perception

Customers perceive Aquila Háza as a source of beautiful, high-quality, and unique jewelry. The artist is seen as talented, approachable, and customer-focused, leading to a loyal following within the fantasy, steampunk, and alternative aesthetics niche.

Copy Examples

• •Unleash your inner oracle. Our new 'Whispering Wires' ear wrap, hand-forged from sterling silver and adorned with mystic blue sandstone, needs no piercing to make its statement. Each twist and turn is a story waiting to be told. Are you ready to listen? #AquilaHaza #EarWrap #FantasyJewelry #HandcraftedMagic #NoPiercing
• •Time captured, not kept. This intricate steampunk pendant features authentic, repurposed watch gears and cogs, each piece frozen in a delicate dance of copper wire. It’s more than a necklace; it’s a fragment of a forgotten history, a testament to when mechanics had a soul. Wear a piece of a world that might have been. Nickel-free and crafted for the curious.
• •Headline: Your epic character is missing its final piece. Body: From elven ear cuffs to gothic chokers, Aquila Háza offers handcrafted adornments to complete your fantasy. Forged by hand in our Hungarian workshop, each piece is as unique as your own legend. Find your magic. Shop the collection now.
• •Text on screen: They say it's just a stone... I say it's a dragon's heart. Caption: Turning simple copper and stone into something from another realm. ✨ What kind of magic should I forge next? #JewelryMaking #Steampunk #HandmadeArt #WireWrapping #AquilaHaza
• •Jewelry for the Brave, the Dreamers, and the Storytellers. Discover handcrafted pieces that are more than just accessories—they are armor for the soul. Welcome to Aquila Háza.