Tono de Marca

Empowering, Chic, and Confident

Valores de Marca

• •Confidence
• •Style without Compromise
• •Quality & Comfort
• •Empowerment
• •Inclusivity

Mejores Prácticas

• •Always frame the narrative around the customer's confidence and freedom. Use active, empowering verbs.
• •Consistently message that the customer gets both modesty and style, comfort and fashion, quality and beauty. This reinforces the core value proposition of not having to compromise.
• •Write copy that makes customers feel they are part of a stylish, modern community. Use words like "redefine," "elevate," "chic," and "modern," while ensuring visual content represents a diverse range of women to remain inclusive.
• •Highlight benefits, not just features. While fabric quality is a feature, the benefit is "all-day comfort" or "a suit that moves with you."
• •The tone on Instagram (chic, visual) should align with TikTok (energetic, benefit-focused) and the website (confident, informative). Use a shared glossary of brand keywords across all channels.

Percepción Social

The brand is perceived as aspirational, high-quality, and a fashion-forward leader in modest swimwear. It builds a perception of trustworthiness and reliability, fostering positive community engagement.

Ejemplos de Copy

• •Beyond Coverage. Beyond Style. This is Your Confidence. You deserve swimwear that celebrates your style, not hides it. Discover Aquela's collection of chic, modest swimwear, crafted with premium fabrics for a fit that feels as good as it looks. Dive in with confidence.
• •Shine on. ✨ Our latest collection is here to redefine your swim style with bold colors and flawless comfort. Because modesty is modern, and your confidence is always the best thing you can wear. #AquelaUAE #ModestSwimwear #ConfidenceInColor
• •Your summer, your rules. ☀️ #Burkini #ModestFashion #AquelaUAE #BeachVibes
• •The Swimsuit You've Been Waiting For Is Here. Hi [Name], Stop compromising between modesty and style. The new Aquela collection combines innovative design with luxurious, quick-dry fabrics so you can own every moment, in and out of the water. Find your perfect fit today and get ready to make waves.
• •Confidence is a feeling. Style is a choice. With Aquela, you never have to choose. #AquelaUAE #ModestSwimwear #DubaiFashion