Brand Tone

Informative & Educational, Reassuring & Trustworthy, Customer-Centric & Helpful, Direct & Benefit-Oriented, Slightly Technical but Accessible

Brand Values

• •Health & Wellbeing
• •Quality & Reliability
• •Affordability & Value
• •Customer Satisfaction
• •Environmental Responsibility
• •Innovation
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Explain benefits in easy-to-understand language.
• •Focus on Benefits, Not Just Features: Translate features into tangible customer benefits.
• •Maintain a Helpful and Supportive Voice: Offer solutions and reassurance.
• •Be Authentic and Transparent: Acknowledge concerns and provide clear information.
• •Reinforce Core Values: Weave in themes of health, quality, affordability, and environmental responsibility.

Social Perception

Positive Product Performance, Good Value for Money, Customer Service is Key, Installation Can Be a Hurdle, Durability/Longevity Concerns, Trusted Brand, Eco-Conscious Appeal

Copy Examples

• •Headline: Tired of Hard Water Spots & Dry Skin? Body: Discover the Aquasure Harmony Series. Enjoy softer water, brighter laundry, and healthier skin, all while protecting your appliances. Experience the Aquasure difference – pure water, pure confidence. Learn More & Get 5% Off Your First Order!
• •Headline: Taste the Purity. Not the Contaminants. Body: Our Premier Reverse Osmosis systems remove up to 99% of harmful contaminants, giving you and your family refreshingly clean and safe drinking water right from your tap. Drink healthier, live better. Shop RO Systems Now!
• •Headline: Your Home's Water, Perfected. Body: From whole-house filtration to targeted under-sink solutions, Aquasure offers 25+ years of expertise in every drop. Get reliable, affordable water treatment tailored to your needs. Find Your Solution Today!
• •Headline: Breathe Easy with Every Shower. Body: Our Aquasure Shower Filters reduce chlorine and impurities, transforming your daily shower into a revitalizing experience for softer skin and silkier hair. Simple to install, instant results. Upgrade Your Shower!
• •Headline: Go Green, Drink Clean. Body: Reduce plastic waste and enjoy pristine water with Aquasure. Our filtration systems offer a sustainable alternative to bottled water, benefiting your health and the planet. Make the Switch to Aquasure.