Brand Tone

Informative and Educational, Trustworthy and Authoritative, Health-Conscious and Caring, Professional yet Accessible, Reassuring

Brand Values

• •Health and Well-being
• •Scientific Innovation and Efficacy
• •Quality and Reliability
• •Customer Trust and Education
• •Environmental Responsibility
• •Community Support
• •Affordability/Value

Best Practices

• •Lead with Science, Support with Benefit: Always ground claims in the technology (NASA connection, specific contaminant reduction), but translate these features into tangible health and lifestyle benefits for the consumer.
• •Maintain an Educational Stance: Position the brand as an expert resource on water quality. Use blog posts, FAQs, and social media to inform consumers about water issues and how Aquaspace provides solutions.
• •Emphasize Trust and Credibility: Consistently reference the NASA technology, certifications, and positive testimonials to build and maintain trust. Highlight community involvement and endorsements where appropriate.
• •Focus on Health and Purity: Ensure messaging always circles back to the core benefit of cleaner, healthier water for individuals and families. Use language that evokes well-being and safety.
• •Be Clear, Confident, and Reassuring: Avoid overly technical jargon where possible, or explain it simply. The tone should instill confidence in the product's ability to solve water quality concerns effectively.

Social Perception

Technologically Advanced and Credible, Provider of Healthy Water, High-Quality Products, Trustworthy, Problem Solver

Copy Examples

• •Headline: Beyond Filtration: Experience Water Perfected by NASA Technology. Body: Your family deserves the purest, healthiest water. Aquaspace Systems, born from NASA research, remove a broad spectrum of contaminants while preserving essential minerals. Drink with confidence, cook with purity, live healthier.
• •Headline: Invest in Your Well-being, One Sip at a Time. Body: Worried about what's in your tap water? Aquaspace offers scientifically proven filtration that targets everything from lead and chlorine to emerging contaminants, ensuring every glass is clean, safe, and tastes great. Discover the Aquaspace difference.
• •Headline: The Science of Healthy Hydration. Body: Not all water filters are created equal. Our unique Aquaspace® Compound doesn't just strip water bare; it intelligently removes harmful substances while retaining beneficial minerals like calcium and magnesium. That's smarter hydration, backed by NASA science.
• •Headline: Trusted by Schools, Chosen for Health: The Aquaspace Promise. Body: From providing lead-free water to D.C. public schools to ensuring families nationwide have access to clean water, Aquaspace is committed to health and safety. Our advanced filtration systems offer peace of mind with every drop.
• •Headline: Taste the Purity. Feel the Difference. Body: Tired of unpleasant tastes and odors in your water? Aquaspace filters deliver exceptionally clean, refreshing water that enhances everything from your morning coffee to your daily hydration. Make the switch to visibly clearer, demonstrably healthier water today.