Brand Tone

Artistic & Creative, Personal & Heartfelt, Authentic & Genuine, Delicate & Feminine, Mystical & Symbolic (subtle), Approachable & Friendly

Brand Values

• •Handmade Craftsmanship
• •Uniqueness & Individuality
• •Quality Materials
• •Artistic Expression
• •Customer Connection & Positive Intent
• •Wearable Art
• •Subtle Sophistication

Best Practices

• •Embrace "Handmade" and "Artisan" Language: Consistently use words like "handcrafted," "handmade," "artisan," "one-of-a-kind," "unique," "studio," and "The Lab" to reinforce the core value of craftsmanship.
• •Inject Personality and Warmth: Use a friendly, approachable, and slightly whimsical tone. Incorporate phrases like "made with love," "positive intentions," or share snippets of the founder's story/inspiration to build a personal connection.
• •Focus on Delicate Beauty and Detail: Highlight the "delicate," "feminine," "dainty," and "intricate" nature of the jewelry. Describe the specific gemstones and materials with an appreciation for their subtle beauty and unique characteristics.
• •Channel Aquarian Traits (Subtly): Weave in themes of creativity, individuality, uniqueness, and perhaps a touch of the "magical" or "celestial" when appropriate, especially when discussing gemstones, aligning with the "Aquarian Thoughts" name.
• •Be Authentic and Transparent: Reflect the value of genuine craftsmanship by being honest. If pieces have "perfect imperfections" due to being handmade, frame this positively as a mark of authenticity, as the founder does.

Social Perception

Trusted & Reliable, High-Quality Artisan Jewelry, Unique & Special, Delicate & Beautiful, Good Value, Associated with Creativity and Positive Energy

Copy Examples

• •Instagram Post (New Ring Collection): Whispers of starlight, captured in silver and stone. ✨ Our new collection of stacking rings has arrived, each one handcrafted in The Lab with a sprinkle of Aquarian creativity and a whole lot of love. Find a unique treasure that tells your story. #AquarianThoughts #HandmadeJewelry #GemstoneRings #UniqueRings #MadeWithLove
• •Facebook Ad (Highlighting Craftsmanship): More than just jewelry, it's a piece of art, tenderly shaped by hand. At Aquarian Thoughts, Nadirah pours her passion for unique design and quality gemstones into every creation. Discover the delicate details and subtle sparkle that make our pieces truly one-of-a-kind. Shop now: [Link] #ArtisanJewelry #AquarianThoughtsJewelry #HandcraftedWithLove #ShopSmall
• •Product Description (for a Labradorite Necklace): Embrace your inner magic with our 'Celestial Dream' Labradorite Necklace. Each genuine labradorite is hand-selected for its captivating flash, then lovingly wire-wrapped to create a piece that's as unique as you are. Delicate, artistic, and perfect for everyday wonder. Handmade with positive intentions in our sweet little studio. #LabradoriteLove #UniqueJewelry #AquarianThoughts #FunctionalArt
• •Email Newsletter Snippet (About the Founder): From a spark of an idea to a tangible treasure – that’s the journey of every Aquarian Thoughts piece. Our founder, Nadirah, an Aquarius herself, believes in the beauty of the unique and the power of handmade. 'I want each piece to carry a little bit of that creative spirit and positive energy to its wearer,' she says. Explore her latest 'thoughts' made real: [Link to New Arrivals] #MeetTheMaker #AquarianThoughtsStory #CreativeSpirit
• •Pinterest Pin Description (Stacking Rings): Dare to be different, layer by layer. Our Aquarian Thoughts stacking rings are designed for creative souls who love to curate their own unique style. Hand-finished metals, sparkling gemstones, and that unmistakable touch of handmade artistry. Which combination speaks to your Aquarian spirit? #StackingRings #BohoLuxe #HandmadeJewelry #AquarianThoughts #GemstoneMagic