Brand Tone

Elegant, Serene, Aspirational, Sophisticated, Calm, Confident

Brand Values

• •Sustainability and Environmental Responsibility
• •Timeless Quality and Longevity
• •Artistic and Travel-Inspired Design
• •Feminine Confidence

Best Practices

• •Lead with Values: Always connect the product back to a core brand value. Whether it's the sustainable material, the timeless cut, or the travel-inspired name, ensure the copy reinforces what the brand stands for.
• •Use an Elegant & Evocative Vocabulary: Maintain a glossary of on-brand words (e.g., serene, timeless, conscious, wanderlust, effortless, refined, luminous) and avoid generic, hard-sell language (e.g., hot sale, buy now, don't miss out).
• •Tell the Story: Infuse copy with the brand's narrative. Reference the Mediterranean, the feeling of travel, and the artistry of watercolor. This creates an emotional connection that transcends the product itself.
• •Balance Simplicity and Detail: Keep headlines and social media captions concise and impactful. In longer formats, like product descriptions or blog posts, provide rich details about the sustainable fabric, the design process, and the inspiration behind the piece.
• •Maintain a Consistent Voice Across Platforms: While the format changes from Instagram to TikTok to email, the core tone must not. The TikTok voice can be more direct and trend-aware, but it should remain serene and aesthetic, not comedic or chaotic. The email voice should be personal and sophisticated. Consistency builds brand trust and recognition.

Social Perception

Perceived as elegant, high-quality, and aesthetically pleasing. It appeals to environmentally aware consumers due to its eco-conscious material use, fostering a positive association. The brand is also seen as niche and exclusive, offering thoughtfully curated, limited-edition products.

Copy Examples

• •Website Homepage Banner: Headline: Timeless By Design. Sustainable By Choice. Sub-headline: Discover our latest collection of swimwear, crafted from recycled ocean plastics and inspired by the art of travel.
• •Instagram Post Caption: Elegance in its purest form. The Mykonos Top, designed to move with you from sun-drenched mornings to golden-hour dips. Made with Italian ECONYL® for a feel-good fit in every sense. #AquarelSwim #SustainableSwimwear #TimelessDesign
• •Email Marketing: Subject: Your Passport to an Endless Summer is Here. Preview Text: Step into the new Aquarel collection—where timeless style meets sustainable luxury.
• •TikTok Video: On-screen text: That feeling when your bikini is as conscious as it is beautiful. ✨ Caption: Made for the sun, and for the planet. 🌿 #Econyl #SlowFashion #MadeInBali #BeachVibes
• •Product Description: Inspired by the serene palette of a watercolor painting, the 'Amalfi' one-piece is an ode to timeless simplicity. Its classic silhouette offers a supportive and flattering fit, while the buttery-soft sustainable fabric, woven from reclaimed ocean plastics, feels like a second skin. This isn't just a swimsuit; it's a piece of wearable art designed to last season after season.