Brand Tone

Aspirational, Expert, and Passionate

Brand Values

• •Performance & Innovation
• •Quality & Premium Experience
• •Adventure & Freedom
• •Expertise & Community

Best Practices

• •Use an "Expert & Enthusiast" Lexicon: Incorporate technical yet exciting terms like "torque," "carve," "agility," "jet propulsion," "hydrodynamics," and "responsive handling." This demonstrates expertise and speaks directly to a knowledgeable audience.
• •Focus on the "Feeling," Not Just the "Features": While specs are important, the copy should always connect them to an emotional benefit. Instead of just "fast acceleration," write "Breathtaking 0-50 km/h acceleration that will leave you smiling." Emphasize freedom, thrill, and the unique sensation of gliding over water.
• •Maintain a Confident and Aspirational Tone: Use strong, active verbs and avoid passive language. Frame e-surfing as a next-level experience for those who seek adventure and high performance. The tone should be inviting but also exclusive, suggesting the customer is joining a select group of innovators.
• •Always Circle Back to the "Test Center": Mentioning the ability to "test," "try," or "experience" the boards should be a regular call-to-action. It is a major competitive advantage that builds trust and removes the barrier of a high-cost purchase without a trial.
• •Be Visually-Led: Ensure the copy complements the high-quality, action-packed visuals. Keep text concise for social media, letting the images and videos convey the core message of excitement and freedom. Use short, punchy headlines that capture attention immediately.

Social Perception

Perceived as a gateway to an exciting, high-adrenaline sport by enthusiasts and customers, who view the products as powerful, fun, and high-quality. While niche for the general public (sometimes confused with unrelated aquatic fitness programs), within the water sports community, Aqua Mobility is seen as a key dealer for top-tier e-surf brands in the Netherlands, embodying a strong sense of community and passion among e-foil and jetboard riders.

Copy Examples

• •Unleash the Apex of Power. This isn't just riding; it's commanding the water. The Awake RÄVIK S delivers torque and agility that you need to feel to believe. Ready to test your limits? Book your session at our Test Center. ⚡ #AquaMobility #AwakeBoards #ESurfing #ElectricSurfboard #Netherlands
• •Your Horizon. Redefined. Experience the silent thrill of electric surfing. As the official premium dealer for Awake and Radinn, we are your launchpad to freedom.
• •Stop Watching. Start Flying. You've seen the videos. You've felt the curiosity. E-surfing is the ultimate fusion of technology and thrill. At Aqua Mobility, we don't just sell boards—we fuel passion. Visit our Test Center in the Netherlands and find the ride that will change your summer.
• •Radinn: Engineered for Adventure. With modular designs and app-controlled power upgrades, Radinn puts you in control. Cruise gracefully or carve aggressively—the choice is yours. Explore our Radinn collection and configure your perfect ride today.
• •Inside Aqua Mobility: New Arrivals + A Personal Invitation to Fly.