Brand Tone

Elegant, Artistic, Craft-Oriented, Modern, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity & Historical Appreciation
• •Timeless Elegance
• •Innovation & Contemporary Flair
• •Customer Experience & Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document Aqualille's specific tone (elegant, artistic, passionate, meticulous, approachable luxury), key messaging points, preferred vocabulary (e.g., "exquisite," "meticulously crafted," "timeless," "contemporary flair"), and "words to avoid." This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Focus on the narrative behind the designs – the historical inspiration, the artisanal process, the co-founders' passion. This resonates with the brand's artistic and craft-oriented values.
• •Highlight Craftsmanship and Materials: Consistently use descriptive language that conveys the quality, artistry, and luxurious nature of the materials (slub silks, tea papers, glass beads) and the 18th-century techniques used.
• •Balance Heritage with Modernity: Ensure copy reflects both the deep appreciation for historical art forms and the fresh, contemporary application of these designs for modern homes.
• •Maintain an Aura of Sophistication and Exclusivity (while being inviting): Use refined language, but ensure it remains inspiring and welcoming, inviting clients to experience the beauty of Aqualille, perhaps by referencing the "breeze to order" philosophy or the welcoming nature of their showroom.

Social Perception

High-End & Exclusive, Artisanal & Unique, Sophisticated & Tasteful, Inspirational

Copy Examples

• •Headline: Aqualille: Where Heritage Artistry Meets Modern Walls. Body: Discover wallpapers meticulously hand-painted by skilled artisans, transforming your space with timeless elegance and a contemporary spirit. Each design tells a story, woven from the finest materials and centuries of inspiration.
• •Social Media Post: Elevate the everyday with Aqualille. Our latest collection draws inspiration from the delicate forms of Edo-era Japanese art, re-imagined for today's sophisticated interiors. Crafted with passion, designed to inspire. #Aqualille #HandPaintedWallpaper #LuxuryInteriors #ArtForYourWalls
• •Product Description Snippet: Experience the sublime texture of [Material, e.g., hand-brushed silk] in our 'Sakura Dream' wallpaper. Each panel is a testament to 18th-century techniques, brought to life with a fresh, modern palette. Create a sanctuary of breathtaking beauty.
• •Brand Story Snippet: Founded on a shared passion for art and exquisite interiors, Aqualille brings together historical reverence and contemporary vision. We believe your walls should be a canvas for beauty, crafted with unparalleled skill and the finest materials the world has to offer.
• •Call to Action: Visit our Palm Beach showroom or explore our collections online. Let Aqualille help you create walls that don't just decorate, but captivate.