Brand Tone

Friendly, Professional, and Reassuring

Brand Values

• •Safety and Trust
• •Fun and Enjoyment
• •Expertise and Quality
• •Community and Family
• •Health and Wellbeing

Best Practices

• •Always Lead with Empathy
• •Balance "Fun" with "Professionalism"
• •Use a "You-Centric" Approach
• •Maintain a Positive and Encouraging Voice
• •Create a Keyword Glossary

Social Perception

Customers perceive the brand as a premium, highly-rated swimming school. They are widely praised for their skilled and patient instructors who are particularly good with children. The cleanliness and quality of their facilities are consistently highlighted as a major positive point. The general sentiment is that aqua-FUN ® provides excellent value and is a reliable choice for swimming education in its locality.

Copy Examples

• •From their first splash to their first confident stroke! Our toddler swimming courses are designed to make learning fun and safe. Watch your little one's confidence grow in the water with our expert instructors by their side. #AquaFun #SwimSchool #Erfurt #LearnToSwim
• •Cherish those precious moments. Our baby swimming classes offer a unique bonding experience in a warm, safe, and welcoming environment. Led by certified instructors, we help your baby develop a love for the water, right from the start. Tap the link in our bio to book your spot!
• •It's never too late to embrace the water. Whether you're looking to overcome a fear, refine your technique, or learn to swim for the first time, our professional instructors provide patient, personalized, and effective coaching. Gain confidence and discover the joy of swimming in our supportive adult classes.
• •Subject: Refresh Your Fitness Routine with Aqua-FUN! Tired of the same old workout? Dive into a healthier you with our Aqua Fitness classes! It's the perfect low-impact, high-energy workout that's kind on your joints and great for your cardio. Join our fun and professional community. Your first class is waiting!
• •Headline: Expert Swim School in Erfurt | aqua-FUN® Description: Professional swimming lessons for babies, kids & adults. Friendly, certified instructors. Book your course online in our clean, modern facility!