Brand Tone

Family-Friendly, Trustworthy, and Encouraging.

Brand Values

• •Quality
• •Family & Fun
• •Local Identity
• •Accessibility

Best Practices

• •Always Emphasize "New Zealand Owned": This is a key differentiator. Every piece of copy, where appropriate, should reinforce the local, family-business identity to build trust and community connection.
• •Lead with "Quality and Safety": Especially for products involving water and children, the copy must consistently reassure customers of the products' durability and safety. Use words like "durable," "trusted," "safe," and "built to last."
• •Maintain an Encouraging, Active Tone: Use active verbs and inspiring language. Frame the products not just as items, but as tools for creating memories and adventures (e.g., "Explore the coast," "Discover a new hobby," "Create the perfect pool day").
• •Keep it Simple and Family-Focused: The language should be clear, direct, and relatable for the primary audience: parents and families. Avoid overly technical jargon and focus on the benefits—fun, ease of use, and making memories.
• •Develop a Social Media Voice: Since there is no current social media presence, it's crucial to define this from the start. A friendly, engaging, and community-focused voice that encourages user-generated content (e.g., sharing photos of their adventures with a branded hashtag) would align perfectly with the established brand values.

Social Perception

Due to its minimal online presence, Aqua Fun has a very low social perception; it is largely unknown in the broader digital landscape. For the few who are aware of it, the perception is likely neutral and tied to its parent company, Clearwater Distributors. The brand is not associated with strong positive or negative sentiment online because it simply isn't a topic of conversation. This lack of presence means Aqua Fun has a clean slate but also faces the significant challenge of building brand awareness from the ground up.

Copy Examples

• •Headline: Your Weekend Adventure, Delivered. Body: From the car to the coast in minutes. Our inflatable kayaks are made for Kiwi families who believe the best memories are made on the water. Easy to transport, simple to set up, and built for New Zealand's beautiful shores. #AquaFunNZ #ExploreNZ #FamilyAdventure
• •Headline: Make a Splash This Summer! Body: The kids' first paddle. The perfect day at the lake. It all starts here. As a NZ family business, we know how special our summers are. Shop our huge range of quality, safe, and fun pool toys and learn-to-swim gear.
• •Headline: Quality Inflatable SUPs | Aqua Fun NZ Description: NZ Owned & Operated. Free Shipping on orders over $100. Durable and stable boards for all skill levels. Explore NZ's waters with confidence!
• •Headline: Hello, Sunshine! Your Summer Fun Starts Now. Body: Dive into summer with up to 30% off our favourite inflatables, pool toys, and more. Quality gear for an unforgettable Kiwi summer.
• •Headline: Hours of Fun, Built to Last. Body: Forget single-use toys. This inflatable is built from heavy-duty, non-toxic vinyl, designed to withstand a full summer of jumping, splashing, and fun. It's the quality you expect for the peace of mind you deserve. Because your family's fun is our business.