Brand Tone

Elegant, Artisanal, Evocative, Exclusive, Warm, Informative

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Authenticity & Uniqueness
• •Beauty & Sensory Experience
• •Exclusivity & Artistry
• •Passion for Perfumery
• •Connection & Memory

Best Practices

• •Embrace Storytelling: Weave narratives around the Florentine heritage, the artisanal process, the inspiration behind scents, and the experience of discovery. Connect fragrances to emotions and memories.
• •Use Evocative and Sensory Language: Appeal to the senses with rich descriptions. Use adjectives that convey elegance, rarity, and craftsmanship (e.g., 'exquisite,' 'meticulously crafted,' 'time-honored,' 'rare essences,' 'olfactory journey').
• •Maintain an Aura of Exclusivity and Artistry: While being welcoming, the language should reflect the high-quality, niche positioning of the brand. Avoid overly casual or mass-market slang. Highlight the 'art of perfumery.'
• •Highlight 'Handmade' and 'Florentine': Consistently reinforce these key differentiators. The 'Made in Italy' and specifically 'Made in Florence' aspects are central to the brand's identity.
• •Educate with Elegance: When explaining the perfume-making process, ingredients, or workshops, do so in a way that is informative yet sophisticated, inviting the customer into a world of expertise without being condescending.

Social Perception

Highly Regarded Niche Perfumery, A 'Must-Visit' Florentine Experience, Luxurious and High-Quality, Associated with Art, History, and Culture, Personal and Exclusive, 'Insider Secret'

Copy Examples

• •Aquaflor Firenze: Where Renaissance Artistry Meets Modern Alchemy. Step into a world where scent tells a story. Handcrafted in our Florentine atelier, each fragrance is a testament to tradition, born from the rarest essences and the passion of our master perfumers. Discover your signature.
• •The soul of Florence, captured in a bottle. At Aquaflor, we meticulously select the world's finest raw materials, transforming them by hand into olfactory masterpieces, just as Florentine artisans have for centuries. Experience the tradition. #AquaflorFirenze #ArtisanalPerfumery #MadeInItaly #Florence #ScentStory
• •An intoxicating reverie of a Florentine garden in full bloom. Delicate whispers of [Specific Flower 1] and [Specific Flower 2] embrace a heart of [Specific Flower 3], settling into a warm, sun-drenched base of [Base Note]. More than a fragrance, it's an emotion. Hand-poured with passion.
• •Unveil the Alchemist Within. Journey into the heart of perfumery with our exclusive bespoke fragrance workshop. Guided by Aquaflor's artisans, blend rare essences and craft a scent that is uniquely yours – an olfactory signature echoing your personal story. Book your sensory experience in Florence.
• •Aquaflor Firenze: Crafting Scented Legacies, One Drop at a Time.