Brand Tone

Vibrant & Youthful, Stylish & Fashion-Forward, Approachable & Friendly, Quality-Conscious & Confident, Lifestyle-Oriented

Brand Values

• •Health & Wellness
• •Style & Self-Expression
• •Quality & Durability
• •Sustainability & Eco-Friendliness
• •Innovation
• •Customer Satisfaction

Best Practices

• •Ensure all imagery and video content aligns with the vibrant, stylish, and youthful aesthetic. Use high-quality visuals that showcase the product's design and color variety in appealing settings.
• •While TikTok can be more playful and informal, and the website slightly more informative, the core messages of style, quality, health, and sustainability should remain consistent. The friendly and approachable base tone should permeate all communications.
• •Respond to comments and messages in a timely and friendly manner that reflects the brand's approachable personality. Encourage user-generated content and feature it to build community.
• •Continuously showcase how Aquaflask fits into various aspects of the target audience's life – from fitness and adventure to daily commutes and fashion statements. Use language that resonates with these lifestyle aspirations.
• •While product features (like temperature retention) are important, translate them into user benefits: convenience, enjoying a perfectly chilled drink on a hot day, making a sustainable choice, expressing personal style. Focus on the experience Aquaflask provides.

Social Perception

Trendy & Desirable, High-Quality Alternative, Functional & Reliable, Eco-Conscious Choice, Community Aspect

Copy Examples

• •Headline: Your Vibe. Your Flask. Body: Don't just hydrate, make a statement. With [Number] vibrant colors and sleek designs, Aquaflask is the accessory that keeps up with your style and your sips. Match your mood, crush your goals. #AquaflaskStyle #HydrateInColor
• •Headline: Adventure-Proof Hydration. 24 Hours Cold. Body: From mountain peaks to city streets, your Aquaflask keeps the chill (or heat) locked in. Durable, dependable, and ready for whatever your day throws at you. Where will your Aquaflask take you today? #AquaflaskAdventures #BuiltToLast
• •Headline: Sip Sustainably. Sip Smarter. Body: Make a choice that feels good and does good. Our premium, BPA-free stainless steel bottles are designed for a lifetime of fresh sips, ditching single-use plastic one refill at a time. Join the Aquaflask movement. #EcoFriendlyHydration #QualitySips
• •Headline: Show Us Your Flask! #MyAquaflaskStory Body: How does Aquaflask fuel your day? Share a pic or video of your bottle in action with #MyAquaflaskStory for a chance to be featured and win [Prize]! Let's see those colors shine!
• •Headline: NEW DROP ALERT: The [Collection Name] Has Landed! Body: Get ready to refresh your look! The all-new [Collection Name] brings [Unique Feature/Colors] to your hydration game. Limited stock – grab yours before they're gone and elevate your everyday. ✨ #AquaflaskNewCollection #[CollectionName]