Brand Tone

Playful, Encouraging, and Conscious.

Brand Values

• •Health
• •Fun & Creativity
• •Sustainability
• •Family

Best Practices

• •Maintain a Playful and Encouraging Voice: Always use positive, upbeat language. Frame hydration not as a chore, but as a fun, creative, and healthy choice. Avoid technical jargon and keep the tone accessible and friendly.
• •Lead with the 'Why': Continuously circle back to the brand's origin story and mission. Remind the audience that Aquafigure was created by a family to solve a real problem, which builds authenticity and trust.
• •Emphasize Customization and Collectibility: The unique selling proposition is the interchangeable cards. All copywriting should highlight this feature, using words like 'customize,' 'collect,' 'style,' 'new,' and 'express yourself' to keep the message focused and exciting.
• •Balance Fun with Responsibility: While the tone is playful, always weave in the core values of health and sustainability. Pair messages about fun designs with reminders that it's a 'bottle for life' that encourages healthy habits and helps the planet.
• •Use Visuals to Tell the Story: Across all platforms, use vibrant, high-quality images and videos that show the product in action. Feature kids, families, and young adults actively enjoying and customizing their bottles to visually reinforce the brand's tone and values.

Social Perception

Innovative, Positive, and Purpose-Driven.

Copy Examples

• •Same bottle, new adventure. Your water, your way. Swap your style, not your bottle. #Aquafigure #HydrateInStyle
• •Boring water is a thing of the past! The Aquafigure bottle transforms hydration into a daily dose of fun. Pick a card, slide it in, and show off your style. Made from ultra-durable, BPA-free materials, it's the last water bottle you'll ever need. Healthy, sustainable, and uniquely you.
• •Meet your new favorite accessory! ✨ Whether you're team Smurf, a football fanatic, or an emoji expert, our collectible cards let you wear your personality on your bottle. Stay hydrated, stay creative! #Aquafigure #BottleForLife #Collectible
• •Tired of the water bottle battle? We've got the answer. Getting kids to drink water can be a challenge. We know, we've been there. That’s why we created Aquafigure—the reusable bottle that’s as fun to customize as it is to use. Make healthy habits exciting.
• •Join the hydration revolution! With over 50 collectible cards, Aquafigure makes drinking water fun for everyone. Perfect for school lunchboxes, sports practice, and everyday adventures. Click to shop our starter sets and find your favorite design! #HealthyHabits #SustainableLiving