Brand Tone

educational, wondrous, and engaging

Brand Values

• •Education & Learning
• •Responsibility & Care
• •Wonder & Discovery
• •Fun & Engagement
• •Sustainability

Best Practices

• •Emphasize Wonder and Discovery: Use words like 'discover,' 'explore,' 'magic,' 'miracle,' 'ancient,' and 'fascinating' to evoke curiosity and excitement about the life cycle and the creatures themselves.
• •Highlight Educational Benefits Subtly: Focus on the fun and the experience first, but weave in the learning aspects like 'learn about life cycles,' 'firsthand science,' and 'responsibility' in a natural way.
• •Keep it Engaging and Interactive: Encourage user participation. Ask questions, prompt sharing of experiences (like the #AquaDragonsCare and #AquaDragonsChallenge initiatives), and make the audience feel part of a community.
• •Maintain a Positive and Encouraging Voice: Even when addressing potential issues (like care instructions), maintain a supportive and helpful tone. Focus on the joy and success of raising Aqua Dragons.
• •Use Simple, Accessible Language: Given the primary target audience includes children (and their parents), ensure the language is clear, easy to understand, and avoids overly complex jargon, while still being scientifically accurate where needed (e.g., Artemia Salina, cryptobiosis).

Social Perception

fun, educational, and engaging product for children

Copy Examples

• •Headline: Hatch a World of Wonder! ✨ Body: Bring tiny prehistoric creatures to life with Aqua Dragons! Just add water and watch in amazement as your very own aquatic pets hatch, grow, and explore their fascinating underwater world. Perfect for curious young scientists!
• •Headline: Your First Amazing Pets Await! 🐉💧 Body: Learn the joy of caring for living creatures. Aqua Dragons are easy to hatch and fun to raise. Feed them, watch them swim, and discover their incredible life cycle. An unforgettable journey into science and responsibility!
• •Headline: Unlock the Secrets of the Deep... In Your Own Room! 🌊 Body: Dive into an educational adventure! With Aqua Dragons, you're not just getting a toy, you're discovering ancient life. Witness the magic of cryptobiosis as dormant eggs spring to life. What will you learn today?
• •Headline: Tiny Dragons, BIG Discoveries! 🥚➡️🐉 Body: From a tiny egg to a playful, swimming creature! Aqua Dragons offer a hands-on experience with biology. It's a captivating journey for the whole family, sparking curiosity and a love for the natural world.
• •Headline: The #AquaDragonsChallenge is ON! Show Us Your Swimmers! 🤳🏆 Body: Join our global community of Aqua Dragon explorers! Hatch your kit, nurture your dragons, and share your amazing underwater worlds with #AquaDragonsCare. Get ready for fun, learning, and maybe even some baby dragons!