Brand Tone

Friendly, Approachable, and Trendy

Brand Values

• •Style & Trend-Consciousness
• •Affordability/Value
• •Customer Connection/Community
• •Confidence & Empowerment
• •Joy & Fun

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining key characteristics of your brand voice (e.g., "We are: fun, friendly, helpful. We are not: overly formal, exclusive, sarcastic"). Include lists of "do" and "don't" words/phrases.
• •Know Your Audience: Understand who you're talking to – their age, interests, and how they communicate. Use language and references that resonate with them (e.g., popular slang if appropriate for a younger audience, or more aspirational language).
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the tone should feel like it's coming from the same friendly and trendy brand persona.
• •Use Storytelling & Relatability: Share the "why" behind products, show how items can fit into real-life situations, and use customer-centric language (e.g., "You'll love how this feels" vs. "This product is made of...").
• •Review and Refine: Regularly audit your copy across different platforms. Read it aloud to catch awkward phrasing. Check if it still aligns with your brand values and target audience perception. Get feedback if possible.

Social Perception

go-to online destination for trendy and affordable women's fashion

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! 🤩 Our new 'Sunshine Daydream' Maxi Dress just dropped, and yes, you absolutely NEED it. Perfect for brunch, vacay, or just feeling fabulous. Tap to shop before it's gone! ✨ #AquaBBoutique #NewArrival #SummerDress #OOTDInspo #MustHave
• •Facebook Ad (General Promotion): Hey gorgeous! 👋 Ready to refresh your wardrobe? Dive into Aqua B Boutique for the latest styles that won't break the bank. From cute tops to dreamy dresses, find your new favorite outfit today! Shop now: [Link to Website] #ShopAquaB #TrendyFashion #AffordableStyle #BoutiqueLove
• •TikTok Video Caption (Styling Tip): 3 ways to style our bestselling 'City Girl' Blazer! 🤌 Which look is your fave? Let us know in the comments! 👇 #AquaBStyle #StylingHacks #BlazerOutfit #FashionTikTok #VersatileFashion @aquabboutique
• •Email Newsletter Subject Line (Sale): Treat Yourself! 🛍️ Up to 30% OFF Sitewide is ON NOW at Aqua B! (Email Body Snippet): Hey fashionista! Don't miss out on scoring your favorite Aqua B pieces at a steal. It's the perfect time to grab those styles you've been eyeing. Happy shopping! 😉
• •Website Homepage Banner: Your Next Favorite Outfit is Here. ✨ Explore New Arrivals at Aqua B Boutique – Where Style Meets You!