Brand Tone

caring, natural, and reassuring

Brand Values

• •Wellness
• •Natural Ingredients
• •Efficacy
• •Customer Care
• •Authenticity

Best Practices

• •Focus on the Solution: Always lead with the benefit. Instead of just listing ingredients, explain how they solve the customer's problem (e.g., "Calming effect to relieve headaches").
• •Use a Reassuring and Empathetic Tone: Acknowledge the customer's discomfort and position the product as a gentle, reliable solution. Use words like "soothe," "calm," "gentle," and "relief."
• •Highlight Natural Ingredients: Consistently mention key natural ingredients like "Hemp Oil" or "Cannabis Leaf extract" to reinforce the brand's commitment to nature-based formulations.
• •Keep it Simple and Clear: Avoid overly complex or scientific language. The copy should be easy for anyone to understand, reflecting the brand's accessible nature.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the brand's clean, natural, and calming visual identity across all platforms, from the website to social media posts.

Social Perception

The public perception of Aqoonaa India is that of a specialized provider of natural, hemp-based wellness and personal care products. The brand is perceived as a go-to source for targeted relief solutions. In the broader Indian e-commerce landscape, consumers prioritize trust, product quality, and reliable delivery, areas where a clear and authentic brand message is crucial. By focusing on specific ailments and offering natural solutions, Aqoonaa has carved out a niche that resonates with consumers seeking effective and safe personal care products.

Copy Examples

• •Headline: Don't let period cramps dictate your day. Body: Find fast, natural relief with our Menstrual Cramp Relief Roll-On. Made with the calming power of nature to help you get back to being you. Gentle, effective, and always by your side. #Aqoonaa #PeriodCare #NaturalRelief
• •Caption: That feeling when a headache starts to fade. ✨ Our Headache Relief Oil is your little bottle of calm, crafted with natural extracts to soothe tension and clear your mind. Breathe in, breathe out, and let the relief wash over you. #HeadacheRelief #SelfCare #AqoonaaWellness
• •Headline: Unlock Nature’s Secret to Stronger Hair. Body: Introducing our new hair care collection with Organic Italian Hemp Oil. Nourish your scalp, strengthen your strands, and reveal your hair's natural radiance. Shop the Revive & Repair Kit now. #HairCare #HempOil #Aqoonaa
• •Subject: A special treat for your wellness journey. Body: As part of the Aqoonaa family, your well-being is our priority. That's why we're offering you an exclusive 20% off our Best Sellers, including the customer-favorite Headache Relief Oil. Thank you for trusting us on your path to natural wellness.
• •Title: Cold Pressed Unrefined Hemp Seed Oil – Pure Nourishment from Within. Description: Discover the holistic benefits of Aqoonaa’s Hemp Seed Oil. A powerhouse of nutrients for your skin, hair, and daily nutrition. Cold-pressed to retain all its natural goodness, it’s the perfect addition to your self-care ritual. Add it to your routine and feel the difference.