Brand Tone

Romantic, Storytelling, and Personal

Brand Values

• •Storytelling & Heritage
• •Passion & Artistry
• •Authenticity & Quality
• •Personal Connection & Customer Appreciation
• •Exoticism & Romance

Best Practices

• •Embrace Storytelling: Always weave the narrative of King Solomon, Queen of Sheba, and the historic port of Aqaba into product descriptions, social media, and email marketing. Connect the fragrance notes to elements of these stories. [Inspired by 2, 4, 9]
• •Maintain Miriam Mirani's Voice: Whether writing as Miriam or about the brand, ensure the language reflects her passion, personal journey, and deep knowledge of oriental perfumery. A slightly formal, yet warm and intimate tone is key. [Inspired by 4, 9, 12]
• •Use Rich, Sensory, and Evocative Language: Describe the scents not just by their notes, but by the feelings, memories, and places they evoke. Words like "legendary," "timeless," "exotic," "romantic," "sensuous," "mysterious" should be staples. [Inspired by 3, 6, 16]
• •Highlight Craftsmanship and Heritage: Emphasize the quality of ingredients, the art of blending, and the connection to ancient perfumery traditions. This reinforces the value and uniqueness of the niche brand. [Inspired by 2, 9, 14]
• •Foster Personal Connection: In all communications, aim for a tone that feels personal and appreciative. When appropriate, reference the founder's touch (like handwritten notes) to reinforce the brand's commitment to its customers. Continue to share customer testimonials that highlight this personal connection. [Inspired by 6, 10, 12, 14]

Social Perception

Niche & Unique, High Quality & Long-Lasting, Deeply Personal & Evocative, Excellent & Personal Customer Service, Classic & Mature

Copy Examples

• •Headline: AQABA: More Than Perfume, It's a Legend Reborn. Body: Inspired by the timeless love of a King for his Queen, each AQABA fragrance is a whisper of history, an echo of ancient spice routes, and a tribute to the eternal allure of the Orient. Discover the scent that tells your story. [Inspired by 2, 4, 6, 9, 14]
• •Headline: The Personal Touch of a Founder's Passion. Body: From Miriam Mirani's heart to yours. Every AQABA creation is born from a personal journey and a deep love for the art of perfumery. Experience the warmth, the story, and the exquisite care in every bottle. [Inspired by 2, 4, 6, 12]
• •Headline: Unveil Your Own Mystique. Body: Let the exotic spices and rare blossoms of AQABA transport you. Our fragrances are crafted for those who seek not just a scent, but an experience – a journey to a land of legend and romance. What story will you unveil? [Inspired by 3, 5, 16]
• •Headline: A Timeless Treasure, A Signature Scent. Body: In a world of fleeting trends, AQABA remains a testament to enduring elegance. Cherished by those who know its secrets, our perfumes are designed to become a cherished part of your identity, a whisper of sophistication that lingers. [Inspired by 6, 10, 11]
• •Headline: The Gift of an Unforgettable Journey. Body: Share the magic of AQABA. More than a luxurious fragrance, it's an invitation to explore a world of ancient wonders and passionate tales. Each beautifully packaged scent, often accompanied by a personal note from Miriam, is a gift that speaks volumes. [Inspired by 6, 10, 12]