Brand Tone

Professional, Expert, Trustworthy, Reliable, Customer-Focused, Approachable, Modern & Style-Conscious

Brand Values

• •Expertise & Professionalism
• •Quality
• •Personalized Service
• •Customer Care & Support
• •Trust & Reliability

Best Practices

• •Prioritize clarity and precision: Use clear language, easy to understand, that conveys a sense of authority and knowledge.
• •Emphasize expertise and trust: Reference qualifications and experience of the team. Use phrases that build confidence, like 'expert advice,' 'qualified optometrists,' 'trusted care.'
• •Maintain a helpful and approachable voice: Ensure the tone is welcoming. Use phrases like 'we're here to help,' 'your questions answered,' 'visit us for a personal consultation.'
• •Highlight quality and style: Connect the functional aspect of eyewear with its role as a fashion accessory. Use descriptive words that appeal to both needs – 'premium materials,' 'durable design,' 'latest styles,' 'elegant frames.'
• •Ensure consistency across all platforms: Whether it's the website, online store descriptions, appointment confirmations, or any potential future social media, the tone should remain uniform. Develop a small brand style guide for reference.

Social Perception

Customers value knowledgeable and friendly staff, thorough eye exams and good explanations, fair and transparent pricing, good after-sales service, and a wide and modern selection of frames. Brilconcept should aim to be perceived positively by delivering on expertise, quality, and personal service.

Copy Examples

• •Homepage Headline: Experience Vision, Expertly Delivered. Your Aalst destination for premium eyecare and stylish frames. [Brilconcept - Qualified Opticians]
• •About Us Snippet: At Brilconcept, we're more than just opticians; we're your dedicated partners in sight. With decades of combined experience, our qualified team in Aalst offers personalized advice to ensure you receive not just glasses, but a perfect vision solution tailored to your life. [Meet Our Team]
• •Service Page (Eye Exam): See the difference expertise makes. Our comprehensive eye examinations utilize the latest technology, guided by our passionate optometrists. We take the time to understand your needs, ensuring precise prescriptions and lasting eye health. [Book Your Appointment Today]
• •Product Promotion (New Collection): Discover the Latest Trends in Eyewear. Freshly arrived at Brilconcept Aalst: a curated selection of frames blending cutting-edge design with timeless quality. Find the style that speaks to you, with guidance from our expert opticians. [Explore New Arrivals]
• •Customer Service Promise: Your vision journey doesn't end with a purchase. Brilconcept is committed to exceptional after-sales care, from adjustments to maintenance, ensuring your eyewear always performs at its best. [Your Questions Answered]