Brand Tone

Modern, Functional, and Dynamic. The tone is centered on utility and the 'cool factor' of technology, being direct and instructional to appeal to tech-savvy users who value efficiency and visual impact.

Brand Values

• •Customization
• •Accessibility
• •Innovation for the Everyday
• •Incentivized Loyalty

Best Practices

• •Maintain Tech-Clarity: Highlight technical specs like App control and flexibility alongside aesthetic benefits to appeal to tech-savvy audiences.
• •Clean Up Brand Messaging: Ensure all placeholder content is removed to strengthen the core Tech and Home brand identity.
• •Focus on The Result: Sell the transformed environment and 'vibe' using active verbs like Transform, Control, and Sync.
• •Urgently Address Value: Use the free shipping threshold as a recurring call to action to drive higher average order values.
• •Consistent Visual Language: Pair the dynamic tone with high-definition imagery of gaming and modern home setups to reinforce brand claims.

Social Perception

Apsilon is perceived as a Value-Added Tech Provider and a reliable source for trending gadgets that improve home atmosphere, particularly for gaming setups and DIY tech-based home improvement, without a premium price tag.

Copy Examples

• •Level up your space. From gaming marathons to chill movie nights, our RGB LED Strip Lights give you total control over your vibe. 30 meters of pure color, managed right from your phone. Your room, your rules.
• •Ditch the remote. Control your ambiance with a tap. Our flexible RGB ribbons sync with your lifestyle. Whether it's 5m or 30m, Apsilon brings the glow to every corner of your home.
• •Almost there! You're just a few euros away from Free Shipping. Add that extra 10m LED strip to your cart and transform another room for free. Light up your home, we'll handle the delivery.
• •Don't miss the next drop. Join the Apsilon community to get first access to our latest tech and exclusive subscriber-only discounts. No spam, just light.
• •Minimal effort, maximum impact. Our APP-controlled LED strips are designed for the modern man who values both style and tech. Effortless installation, infinite possibilities.