Brand Tone

Aspirational, Trendy/Fashion-Forward, Feminine & Chic, Approachable (intended)

Brand Values

• •Style & Trendiness: Providing customers with current and fashionable clothing options.
• •Accessibility/Affordability: Offering trendy fashion at budget-friendly prices.
• •Variety: Offering a range of products, styles, and sizes to cater to diverse tastes and body types.
• •Quality (aspirational): Quality materials and attention to detail.

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., aspirational, chic, friendly, empowering) and provide clear examples of "do's and don'ts" for an "Apricotte" voice. This should be shared with anyone creating content.
• •Know Your Audience: Understand the "modern woman" Apricotte aims to reach. Tailor language, references, and calls to action to resonate with her aspirations, lifestyle, and values.
• •Focus on Benefits & Emotion: Instead of just listing product features, highlight how Apricotte clothing makes the customer *feel* (e.g., confident, stylish, empowered, ready for any occasion). Connect with their desires.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent across the website, social media posts, email marketing, and customer service interactions. This builds brand recognition and trust.
• •Review and Refresh Regularly: Periodically review your copy and brand voice guide to ensure it remains relevant, engaging, and aligned with evolving customer preferences and market trends. Solicit feedback and adapt as needed.

Social Perception

Divided: Positive (stylish designs, variety, perceived value), Negative (customer service issues, return processes, sizing inconsistencies, sustainability concerns), Neutral (fast fashion)

Copy Examples

• •Headline: Elevate Your Everyday. Discover Apricotte. *Body:* Unveil your new favorite look. From brunch dates to evening elegance, Apricotte brings you curated styles that blend modern trends with timeless chic. Shop the collection and express your unique style.
• •Headline: Fresh Finds. Fierce Style. That's Apricotte. *Body:* New arrivals just landed! Be the first to explore the latest dresses, tops, and must-have pieces designed for the modern woman. Effortless style is just a click away.
• •Headline: Your Style Story Starts Here. *Body:* At Apricotte, we believe fashion is a way to tell your story. Discover pieces that inspire confidence and celebrate your individuality. Quality style, accessible to you.
• •Headline: The Perfect Outfit? Found. *Body:* Stop scrolling, start stunning. Apricotte offers the on-trend looks you’ve been searching for. Get ready to turn heads without breaking the bank.
• •Headline: Effortlessly Chic. Endlessly You. *Body:* Embrace your inner fashionista with Apricotte’s collection of versatile and stylish womenswear. Curated for the life you lead, designed for the impression you want to make.